Online Banking Social Media and Blog Examples
It’s not always easy to find good examples of online banking blogs and or social media in the financial industry that does well. It’s one of those “boring” industries where it’s hard to stand out without interfering with the professionalism needed to maintain your brand image.
I put together some solid examples below that you can mirror. This can apply to anyone in the banking and financial sector, as well as any other business professional or brand that’s looking to maintain a certain image while still having a quality blog and social media presence.
SoFi on Instagram
Compared to the largest banks in the US, SoFi is relatively small. But that hasn’t stopped them from shining on social media.
For example, let’s look at SoFi’s instagram account.
They have 108,000 followers, which may not seem that impressive. But for a bank that was founded in 2011, it’s really good.
To put that into perspective, Chase Bank has roughly 294,000 followers, which is a little more than 2.5x more than SoFi.
However, Chase has been around since 1877. Chase also has $3.5 trillion in assets, whereas SoFi has just $32.6 billion.
When you take that into consideration, I’d say SoFi is definitely doing something right on social media.
US Bank’s Financial IQ Blog
US Bank is the fifth largest bank in the United States. But surprisingly, they have a modern website and an even better blog.
The site’s Financial IQ page is not only well designed and well organized, it provides tons of valuable content that can help people make smarter financial decisions.
Rather than just promoting the latest and highest CD rates, they have a range of different categories that are really appealing to people searching for this type of information.
What’s more, US Bank has its own podcast that’s accessible from the blog.
You know how much I’m a fan of podcasting and talk marketing, so I’m thrilled to see this used as a marketing ploy from such an established player in the banking space.
Navy Federal Credit Union on X (aka Twitter)
One thing I love about Navy Federal’s Twitter account is how it humanizes its banking products.
Instead of promoting boring stuff, they promote people. And not just any people—they promote members.
Since you need to be a member (or family member) of the US armed forces to be part of Navy Federal, then this type of promotion really resonates with their audience.
This account is also really active. They post anywhere from 2-3 times per day, pretty evenly spaced out.
But one thing that’s always on brand is how they promote people.
I quickly looked through the last 10 posts, and 7 of those 10 included at least one image of a member.
It’s pretty clear why there’s no better social media in the financial world… how many people know how to handle the topic and really make it engaging. I like some of your examples, but the key is always going to be visitor engagement to get repeat visitors!