Listening to your gut is not always the best idea, but it is actually a good place to start. There is nothing worse than launching a new website that the client loves and the customers hate, so you can’t stop there.
We believe that in order make the most money online, you need to combine scientific testing tools like Google Optimize with the creative process to find the best solutions for high ROI. Our unique system fuses the power of the creative team with the rational energy of scientists.
McDougall Interactive organizes and performs conversion optimization tests from discovery to strategy, design, coding, launch, and reporting. And we do so both creatively and scientifically.
As tests are completed, new tests are put into place right away for continuous improvement.
The role of the conversion optimization plan is to identify and prioritize all web page test opportunities and ensure:
- Business goal alignment
- Brand alignment
- Web analytics insights are reviewed rigorously
- All traffic-driving methods are in synch with the plan
- Offers and calls to action are aligned with the plan
- Traffic volumes are significant enough for recommended tests
- Testing and measurement tools are in place
With this strategic process in place, we can manage the campaign and align with your goals and brand, while delivering strong ROI.