Getting more leads, more conversions, and more profits requires methodical user activity analysis.
When your website visitors aren’t doing what you want them to do, knowing why can make all the difference.
Google Analytics and Goal Tracking
Google Analytics is a free and powerful program that not only lets you get stats on who visits your site, but can also be set up to show you charts of key actions you want users to take.
McDougall Interactive can help you set goals to track everything from how many people click through to your important pages to how many people fill out your online forms.
Actions (e.g., special offers, forms, and other calls to action and incentives) need to be defined and measured. Changes to increase actions need to be made and tested. And if users don’t stay on your site, your ranks will go down.
Google tracks user behaviors, like how long visitors stay on your site after a search, whether they bookmark your page or bounce off, etc. Your website needs to give visitors a reason to stick around and, furthermore, to take action. That means you need great writing, free information, exciting offers, and other content that gets visitors excited.
Optional – Heat Mapping with HotJar (and other tools like Crazy Egg and ClickTale)
Heat mapping tells you where users click, scroll and move not just what pages they visited and how long they stay.