Actionable Analytics, Heat Mapping and Reporting Services
If you’re just driving more traffic to your website, you’re essentially adding water to a leaky bucket.
Getting more leads, more conversions, and more profits requires methodical user activity analysis.
When your website visitors aren’t doing what you want them to do, knowing why can make all the difference.
Google Analytics is a free and powerful program that not only lets you get stats on who visits your site, but can also be set up to show you charts of key actions you want users to take.
McDougall Interactive can help you set goals to track everything from how many people click through to your important pages to how many people fill out your online forms.
Actions (e.g., special offers, forms, and other calls to action and incentives) need to be defined and measured. Changes to increase actions need to be made and tested. And if users don’t stay on your site, your ranks will go down.
Google tracks user behaviors, like how long visitors stay on your site after a search, whether they bookmark your page or bounce off, etc. Your website needs to give visitors a reason to stick around and, furthermore, to take action. That means you need great writing, free information, exciting offers, and other content that gets visitors excited.
Heat mapping tells you where users click, scroll and move not just what pages they visited and how long they stay.
Analytics are at the heart of increasing conversions, but why? Web analytics are the measurement, collection, analysis, and reporting of website data for the purpose of understanding visitor behavior and for making actionable adjustments. Google Analytics is free and powerful, but not always easy to use or understand for those not certified in its use.
Heat map software, user testing, polls, survey, and other CRO methodologies extend your ability to please your site visitors.
Google Search Console helps you understand and improve how Google sees your site.
Free tools and reports for the following actions:
HubSpot isn’t cheap, but it can give you a view of your ROI in a way other tools usually can’t. You can tie in your CRM, train your sales staff to log in proposals and then the dollar amounts of signed deals. Then, you get not only how many people visited your site and how many leads you get, but what that means in actual revenue.
Contact us today at 978-750-8000 if you would like to discuss your analytics and ROI reporting needs.
CRO | Analytics | Hubspot Inbound | Marketing Automation | Sales & Marketing Integration