People discussing you and your brand online builds you into an entity that can be put into a database by Google.
A strong brand entity will help you get more links, pageviews, and conversions. It will increase your organic click-through-rate and reduce your bounce rate.
These are the things of 2020 SEO.
In 2013, Google CEO Eric Schmidt said this about having real people or personal brands rank higher.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
Google uses the acronym EAT, which stands for expertise, authoritativeness, and trustworthiness. EAT judges who are the best people or brands to feature in the top search results.
Building authority for your company, locations, and your individual team members helps build your brand.