Building your brand has a positive impact on SEO
Branding isn’t just about the visual identity of your business. Your logo, website, fonts, and colors are just a few examples of branding.
Your advertising, “products”, pricing, reviews, content, and customer experience helps or hurts your brand.
Brand signals are now a part of SEO because Google wants to have solid companies coming up in the search results — not spammy people that are good at SEO.
Your content and reviews are essential because customers know that they can research you privately.
Here is a list of brand signals for SEO that we work on systematically
- Branded searches
- Brand plus keyword searches
- Brand name anchor text
- Author status
- Brick and mortar location status
- Facebook pages with lots of ‘likes’ and ‘shares’
- Twitter profile with followers
- LinkedIn company page
- Legitimacy of social media accounts
- Brand mentions in the news
- Brands mentions, even if no backlink
Entity popularity
People discussing you and your brand online builds you into an entity that can be put into a database by Google.
A strong brand entity will help you get more links, pageviews, and conversions. It will increase your organic click-through-rate and reduce your bounce rate.
These are the things of 2020 SEO.
In 2013, Google CEO Eric Schmidt said this about having real people or personal brands rank higher.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”
Google uses the acronym EAT, which stands for expertise, authoritativeness, and trustworthiness. EAT judges who are the best people or brands to feature in the top search results.
Building authority for your company, locations, and your individual team members helps build your brand.
Below are some of the ways we can improve your thought leadership and further build your brand
- Helping you refine your niche and not just selling anything to anyone
- Compelling visual design based on value propositions more than “prettiness”
- Content that positions you as an expert
- Digital marketing “On All Cylinders”
- Managing what comes up in search and social when people search for your brand and team members by name
What you should do now
Fill out our FREE marketing strategy form or call us today at 978-750-8000 if you would like to discuss how we can increase your corporate and personal branding.
Our Search Services
SEO | Tech SEO | On Page SEO | Keyphrase & Topic Research | Branding for SEO | UX & User Signals | Local SEO | Link Building | Bad Link Removal | Paid Search
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