In the early days of the web, search was simpler and people more often searched using single words.
Over time, however, linguistic patterns related to search have changed. Today, people are much more likely to search the web using key phrases, sentences, and questions!
“By 2020, 50 percent of all searches will be voice searches”
If you want to be found, you need help managing your keyword phrase choices and placement in a way that aligns with current search patterns.
Is your website only optimized for the high-value bottom of the funnel phrases like these?
“your service + your location” Or “Your product names and variations”
If so, you miss out when customers search using long tail key phrases, but also when they ask a question by speaking to a phone or voice assistant, like Amazon Alexa or Google Home.