It all started in 1995 when John McDougall was working as a Media Planner at McDougall Associates, where his father asked him to start the Internet Marketing and Web Design division.
After taking one of the first online SEO classes in 1995/1996, John fell head over heels in love with all things SEO and digital marketing. Here’s one of his fonder memories:
“In 1995, I would drive around with a laptop in my blue on blue Ford Bronco and show prospects the internet by dialing up on AOL. Maybe it was the crazy sound of the 56k modem, but one guy called me the modern version of a snakeskin oil salesmen and said ‘this internet thing isn’t going anywhere kid…’”
Well, as we all know, web companies like Google and Amazon are now some of the largest in the world.