The Online-Only Bank Marketing Strategy and Solution
BankFive created an online-only entity known as Bank5 Connect and partnered with McDougall Interactive Marketing to help them take it from concept to launch. McDougall created the site’s design, copy, and nuts and bolts over a period of four months and guided it to a successful debut at www.bank5connect.com in July 2013.
While it was tempting to focus on paid search, McDougall knew that competitors like Ally Bank were also doing content marketing and promoting thought leadership, so a more integrated approach was called for. Through sharing helpful content and promoting BankFive’s thought leadership, McDougall sought to increase conversions and create a stronger value proposition.