Lots of people do email marketing, but not enough people take advantage of automated email marketing. This follow-up workflow nurtures prospects from the top of the funnel, to the middle of the funnel and then to the bottom of the funnel.
Marketing automation workflow example
If customer downloads an Ebook and hits a specific thank you page send them the following:
- Immediate: Thank you for downloading our Ebook
- Four days later: check out this blog post you might like
- Four days later: check out this case study
- Four days later: would you like to have a quick chat?
You can also set up marketing automation workflows from different types of activities customers do on your website or if they fill out your consultation form, etc.
A tool like HubSpot can help you by giving you a complete set of information about your customers with advanced marketing automation options.
Tools like iContact Pro, at $99 per month, and Mailchimp Pro, at $199 per month, are significantly less expensive and can give you the essentials, if you just want marketing automation.
Here is an example of a workflow from iContact