We pick three to five questions for a typical short 10 to 20-minute podcast. We use keyword research to pick the topic and the questions and hash it out until it feels complete.
- You dial in on Skype or over the phone, if you can’t come to our office to do the interview.
- John Maher, our audio and video expert, queues up the music and introduces you by saying something like:
“Hi, I am John Maher and I’m here today with Susie Smith the president of Susie’s wicked awesome widgets and today were talking about how red widgets are changing the landscape of our industry forever. Welcome Susie.”
“Glad to be here with you today, John.”
“So Susie, why are red widgets so important to your customers?”
And then Susie shares her thoughts on a few questions. After an engaging conversation that she would normally have one-on-one with a customer, we wrap up. But instead of limiting all of that effort of speaking to one person, it is now opened up to the world.
The conversation is extremely natural and almost 100% of our customers have an ‘aha’ moment after doing a podcast and realize it’s actually fun and easy. We do not write out scripts for these and that makes them flow more naturally. You can make bullet points for yourself to make sure you know what you want to say in response to each question.
Video is honestly harder but not terribly so, which you can read about on our video marketing page.
Here’s an example of a very small business client of ours where podcasting and videos are the only content he does for his blog.