Bank Marketing

Bank, Credit Union, and Financial Services Marketing by a Team of Proven Experts

Back in the 1970s and through the 1990s, Dan McDougall of McDougall Associates specialized in marketing for banks and credit unions. McDougall Associates was the 6th largest ad agency in New England, and after selling to Bozell Kampstra and then Interpublic Group, handled the marketing for Banknorth (now TD Bank). The trend continues with McDougall Interactive as well as with our sister company, McDougall and Duval Advertising, who work almost exclusively with banks.

We’ve worked with BankFive, South Shore Savings Bank, Cape Ann Savings Bank, Clinton Savings Bank, and more. We’ve also worked with Metro Credit Union, Saint Mary’s, IC, and Raytheon credit unions.

A few sample Google ranks are listed below, and all of the projects we’ve worked on have had significant organic SEO and online marketing success.

Banks Massachusetts




Credit Unions Massachusetts




We recently built as a competitor to sites like Ally Bank and Capital One 360 – to get deposit via online only. We designed the site using conversion optimization best practices and A/B testing, implemented SEO, social media, paid search, content marketing (blogging, video, podcasts, infographics, etc.), link building, guest blog posting, and analytics to track the ROI. In the first six months, we generated $10,000,000 in new deposits for high-yield CD, checking, and savings accounts. Click here to check out our bank marketing case study.

One issue with bank marketing is being able to track the leads that flow through third-party sites like Andera, which handles the online applications. Auto loan and mortgage forms must also be tracked through tie-ins with your main website’s Google Analytics or Adobe Site Catalyst account. Not only can we handle this type of cross-site ROI tracking, but we can use it to increase your leads through conversion optimization and A/B testing.

Having been involved in financial services marketing since the 1990s, we understand the unique compliance and targeting needs that it takes to have a successful project for your bank, credit union, or financial services company.

If you’d like more traffic and also more sales, call 877-623-4291 today and we’d be happy to discuss your project.