Back in the 1970s and through the 1990s, Dan McDougall, of McDougall Associates specialized in marketing for banks and credit unions.
McDougall Associates was the 6th largest ad agency in New England and after selling to Bozell Kampstra, handled the marketing for Banknorth (now TD Bank).
The family trend continues with McDougall Interactive.
We’ve worked with BankFive, Blue Hills Bank, South Shore Savings Bank, Cape Ann Savings Bank, Clinton Savings Bank, and more. We’ve also worked with Metro Credit Union, Saint Mary’s, IC, and Raytheon credit unions.
Our Online-Only Bank Wins Best of Show at NEFMA
We designed and built bank5connect.com as a competitor to sites like Ally Bank and Capital One 360 — to get deposits from customers via online efforts only.
We designed the site using conversion optimization best practices and A/B testing, implemented SEO, social media, paid search, content marketing (blogging, video, podcasts, infographics, etc.), link building, guest blog posting, and analytics to track the ROI.
In the first six months, we generated $10,000,000 in new deposits for high-yield CDs, checking, and savings accounts. Click here to check out our bank marketing case study.
A few sample Google ranks
All of the projects we’ve worked on have had significant organic SEO and online marketing success.
Credit Unions Massachusetts
We’ve been involved in financial services marketing since the 1990s, so we understand the unique compliance and targeting needs that it takes to have a successful project for your bank, credit union, or financial services company.
What you should do now
If you’d like better financial services marketing, fill out our FREE marketing strategy form or call 978-750-8000 today and we’d be happy to discuss your project.