Build Your Brand With Social Media Marketing
McDougall Interactive has been doing effective social media right from when it started. We understand it can be overwhelming to keep up with the latest methods.
Since the early days of MySpace, we learned a lot about what really works and where you can spend too much energy with little results.
Creating accounts on sites like Facebook, LinkedIn, Twitter, and other social media networks only benefits your business when each account is active.
No recent update is a red flag for customers. Google also notices a lack of activity or a positive surge in engagement.
Here are some benefits of our strategic approach.
We build custom social media marketing roadmaps with measurable results. Our content team makes stunning content that is equally great for search and social. We optimize your social channels and promote your content using a well thought out editorial calendar.
These services are usually done with your team directly involved.
Our social media content audits include social media competitive analysis.This includes “popular content” auditing that shows what content gets the most shares and links for your competitors.
We then create a social media editorial calendar for channels such as Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
In most cases, after building a solid strategy, our team dovetails with your in-house community managers to engage your social media communities. We do the editorial planning and content sharing for the bulk of the activity, while your team ads to the mix by jumping in with live customer interaction.
Social media ad buying that uses careful audience targeting and real-time optimization can be extremely effective when paired with organic social.
From long-form blog thought leadership to podcasts and YouTube videos, our team has been creating website content that converts since the 1990s.
Reviews from others are powerful. We can help identify key influencers who can rave about your product. We also have a spin on this for services companies, where we select a small number of influencers and journalists for co-creating content.
We track share of voice and brand mentions with social listening and provide insights from real conversations. Our insights help inform brand decisions.
We can provide strategic guidance to handle a surge in complaints or bad reviews, and we can quickly activate an experienced team to help you get through it all.
Do you know if Facebook or YouTube drives more traffic to your website or sales? Monitoring and measuring the effects of a social media marketing campaign is about quantitative data, not guesswork.
Using monitoring tools such as Hootsuite, SEMrush, Google Analytics — and with some clients HubSpot — McDougall Interactive can provide information about:
Contact us today at 978-750-8000 for a FREE strategy session and to discuss how our social media marketing services can help you.