Years ago, you could trade reciprocal links or rely on article marketing, but now the options are not so simple and the following cheap link building techniques should largely be avoided.
- Directory submissions (consider only a small handful – like a half dozen or so of high-quality directories like Yahoo.com, Dmoz, or extremely high-quality/“real” niche directories)
- Article creation and submission (run as fast as you can)
- Forum link building (take part only to honestly share ideas)
- Anchor text over-optimization (worry less about the keywords in the links you get and more about quality)
- Paid links
- Free and/or overuse of press release creation and submission (never use free submission services or do press releases just for the backlinks in the release syndication)
As you can see, link building is now as difficult as public relations with more unusual and complex steps.
Most PR companies charge around $5,000 to $10,000 a month or more, and that’s what high-level link building should cost.
Because not everyone can pay that amount for link building, we’ve found a way to do some high-quality link building, included in our all of our monthly advanced SEO retainer packages.
What other SEO companies may not tell you is that quality, not just quantity, matters when Google and other search engines are assessing the overall importance of your website.