YouTube is the second largest search engine in the world. You really have to stop and think about that for a second. There are 3.5 billion searches a day on Google and the fact that they own YouTube means that you really need to have your act together — not only with text-based content, but video.
We believe that Google gives a greater preference to YouTube videos in search results, and it’s the ideal platform if your goal is to get more business and not just have a high-quality video sitting very lonely on your page or on Vimeo (which is great from a quality perspective, but pales in comparison to the opportunity in YouTube).
We take the time to optimize the titles, descriptions, and closed captions, then we add custom transcripts instead of letting Google do an automatic translation for you.
Most of our customers have a full-on belly laugh or break out in tears when we show them the transcripts that Google created automatically.
For example, a credit union we work with has a fairly simple name, but Google says it differently every single time and never gets it right. That means when the president of the credit union is on video and people see the automatic translation, the company branding makes them look ridiculous and it’s bad for disability compliance at the same time.
If you are serious about showing off your expertise and having a powerful website, video marketing needs to be part of your mix.
Here is one of the ways we make video marketing easy
I will tell you a little secret. Even though I am a popular public speaker, I go a little crazy when I am doing videos and trying to remember my place in what I am trying to say.
I have to start and stop and do numerous takes, and it gets really frustrating. I have seen many customers have the same experience and actually give up on video.
Until we got a teleprompter…
Yes, videos are a little bit stiffer when you use a teleprompter, but you can write out a 500-word page with exactly what you want to say and read it reasonably naturally in one or two minutes. You can often do this with only one or two takes.
Last time we did video with Sam, we had to fly to Cincinnati, so we did 16 in an afternoon. Go Sam!
Don’t let the cost of video or the process scare you. We can help you craft nice little scripts that you can knock off one after another and share powerful tips and information with your potential prospects.
If you’re great at speaking off the cuff without a script, God bless you, and we can record you that way as well if you like. Every now and then, some of our customers pull that off beautifully, but just know that we have a solution to help you get this done even if you think it’s going to be hard.
Then, we do all the editing, optimizing, and posting it to YouTube and to your website.
You just have to sit back and watch the views, clicks, Google rankings, and leads increase.