College Marketing

University and College Marketing by a Team of Proven Experts

As a university administrator, time is one of your greatest assets. The time you devote to your students and faculty. The time you spend enriching your school’s programs. So it’s understandable that online marketing may be the last thing on your mind. And yet, a consistent, coordinated message is an absolute necessity to encourage the proper perception of your college’s brand and attract new students.

Because online marketing has grown increasingly complex and integrated, it’s no longer practical for a busy university professional to seek out graphic designers, a webmaster, an SEO firm, social media strategists, and a PPC specialist to handle the entire roster of a college’s Internet marketing needs. That’s why when it comes to finding the right marketing mix for your school, it’s in your best interests to find a cohesive, competitive team of experts who understand the energetic, creative university sphere and will work together to create strongly integrated campaigns with a focus on generating quality leads.

Stephen Immerman of Montserrat College of Art

Steve Immerman, President of Montserrat College of Art, talks about how McDougall Interactive has helped his college expand enrollment and fundraising.

How we can help you

McDougall Interactive, a boutique marketing agency based in Danvers, MA, has over 16 years of experience and the proven expertise to work closely with you to design and implement strategies that will put your school in front of the prospective students you most want to attract.

Unlike smaller agencies that don’t have the resources to keep up with the demands of clients in the dynamic college sphere and larger agencies that make their clients feel like just another number, we provide a versatile, all-encompassing integrated experience that puts your school’s needs first. Our 15-person technical and creative team is made up of senior staff who have experience working with universities across the U.S. You’ll be working with:

  • Three highly technical SEO experts, one of whom was the main SEO of Expedia/
  • Two seasoned, creative writers: One managed 40 writers at a former position; one is a published author and blogging specialist.
  • Two top tier PPC specialists
  • Two senior web developers
  • One designer
  • One project manager
  • One public relations expert
  • Two video experts with proven viral video experience
  • One social media expert

Together, we know what it takes to build your school’s online reputation, to get solid leads, and to increase enrollment. We not only focus on the technical aspects of SEO and PPC – we also paint a well-rounded picture of your college that demonstrates to prospective students that your institution provides enrollees with value they’ll carry with them for life.

Content Development Services Designed for Universities

  • Video Services
  • Branding research and strategy
  • Tagline creation
  • Article writing
  • Ebooks
  • Blogs
  • Infographics
  • Landing Page design and conversion optimized content

Social Media: The Hottest College Engagement Tool

We can set up, design and manage your accounts on the following platforms:

  • Facebook
  • Twitter
  • YouTube
  • Google Plus
  • Linked In

Lead Tracking and Scoring for Universities

  • Phone ― We use unique 800 numbers and Mongoose Metrics to determine which keywords are driving quality calls.
  • Live chat ― We use Ngage to encourage and live chat and track conversations.
  • Form submissions ― We use Clicktale to make sure your forms are easy to use.

All of the above can be fed into Salesforce and integrated with your CRM system for up to date lead scoring. We believe lead scoring is a critical and often overlooked part of successful internet marketing for colleges.

Please call us today at 877-623-4291 if you would like to discuss our conversion rates, average cost per lead, and what we can to increase student leads and overall enrollment for your school.