GolfEtail makes $500k more in six months from A/B testing [Case Study]
Here is how we used conversion optimization and SEO to increase revenues dramatically for an Ecommerce site
GolfEtail, an online discount golf club site, was intrigued after hearing about McDougall Interactive from a story that Internet Retailer did on McDougall’s ecommerce marketing efforts.
After examining the client’s considerable budget and activities, McDougall began formulating a plan to help generate a stronger ROI. GolfEtail was devoting considerable resources to SEO and yet were mostly only ranking for brand terms and had no social presence or A/B testing strategy.
Generating 10,000+ visits in six months to a new blog they created was a great initial achievement, but McDougall knew they needed to increase sales from all traffic sources.
GolfEtail had a massive email list that was driving significant traffic, but the overall conversion rate was low. Email marketing was consistently showing to be a significant revenue driver with high ROI, so the focus became decreasing cart abandonment and getting more people to sign up for the popular email list.
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