Posts Categorized: Video Marketing

How to Make a Viral Video

John Maher:  Hi, I’m John Maher, and today I’m here with Justin Parker and Jimmy Craig of Methodloft, and today we are talking about how to make viral videos. Justin and Jimmy’s videos have received 50 million views on YouTube. They’ve worked with KFC, Ford, and Pizza Hut, and they’ve been featured on “The Today… Read more »

Advertising is Redefined by Google AdWords for Video

Here’s how traditional advertising typically works… You pay to blast your message out to a large audience, e.g., airing a television commercial, and hope that it reaches some people that turn into consumers.  It works, but it’s usually pretty expensive.  Let’s say you own a local restaurant and want to run a television ad.  The… Read more »

The 10 Best Branded Viral Ads

The internet community is an authentic, accessible, and completely candid audience… an audience that brands desperately seek the approval of. Today, brands are battling it out to make the next viral video – a true testament of a brand’s ability to reach a crowd. When I hear the term ‘viral,’ I automatically picture caught-on-tape moments… Read more »

Surprise! YouTube Has a New Ranking System

YouTube is getting smarter. Most often, users venture beyond the original video that brought them to YouTube, thanks to “Related” and “Suggested” content. YouTube plasters their site with recommended videos to ensure that you stay a while. How does YouTube determine which videos get recommended? The answer to that question has something to do with… Read more »

How to YouTube – A Pixability Webinar Recap

I had the pleasure of joining in on Pixability’s latest webinar, YouTube for Marketers.  Make Videos! We’ve been preaching it for a while and it’s nice to finally see that the majority of marketers are finally on board.  Google loves video.  Businesses need video.  Companies have caught on, but after being filled with hope by… Read more »