Posts Categorized: Email Marketing

How to Build an Opt-In Email List


One of the most important things you can do to build your email marketing list is to ask for email addresses at every point of customer contact, then follow these easy guidelines for successful email marketing.

Metrics and Tracking

Email Metrics

Connecting your email marketing with other channels is the ultimate way to track engagement and the assists that lead to the eventual conversion. Do you have a clear ROI metric?