Posts Categorized: PPC

Find out the elements needed for a high-converting landing page and actionable tips on how you can improve yours.

Learn about value propositions and how they relate to your PPC ads and landing page copy, in this podcast with Bob Rustici, including best practices and helpful strategies.

In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

In part 3 of our discussion on PPC bidding strategies with Bob Rustici, we discuss seasonal bidding, including pros and cons, best practices, and strategies so you get the most out of your PPC ads.

Find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

Looking for Google AdWords help? This may seem like the most basic AdWords help tip, but it is an often overlooked aspect of setting up your first AdWords account. In my many years of managing PPC campaigns, I’ve seen problems arise again and again from ignoring this fundamental step when you create a Google AdWords account…. Read more »

Just how much click fraud is happening in the Google PPC network, and are there ways to implement click fraud protection on your account? Find out here!

In this post: an experienced searcher is fooled by a little native advertising. Check out this interesting example of native advertising gone bad.

Paid advertising, or pay-per-click advertising, can be great at driving leads and sales, but sometimes a continual investment just doesn’t make sense. You may want a second opinion before you pull the plug, though.