We designed and developed a landing page and started running paid search right away, which allowed for leads to come in while we built the longer-term organic search + social strategy.
We conducted a technical audit on the website and found numerous broken links, slow load times, and various other issues that we corrected.
Call to action buttons were in far too many shapes and sizes, so we streamlined the look and feel of them.
While the website is in need of a redesign, we decided together that this would come later. We focused our efforts on increasing conversions as much as possible within the current framework.
A social media contest was strategically redesigned and is now providing a significant amount of leads.
Blogging, podcasting, Ebooks, infographics, linkbait, and case studies are all part of the content marketing strategy.
The founder of the company is a true thought leader in ductless systems and has done a fantastic job approving podcast and video topics and then consistently meeting with us to produce them.
Marketing automation using HubSpot is used on Ebooks as we launch them. This helps to nurture leads from the start, as people read the content, then check out the case studies, and finally are presented with a request for a conversation.