The Credit Union Marketing Strategy
We advised the client that they needed to immediately implement an “IP Funnel” technique that would redirect users from the old domain to the new one.
Although the old domain had more backlinks, the IP Funnel would “channel” the link power to the new domain and would tell Google to un-index the old site and index the new one.
Metro Credit Union was aware that some first-page ranks on the old domain could be lost temporarily while we fixed the domain indexing issue. However, they opted to take a long-term approach and agreed to use metrocu.org as their main domain moving forward, as that was the domain they were using in their offline marketing efforts.
We installed Google Analytics on the site to complement their existing analytics package and started adjusting on-page optimization factors on the main pages, including Title tags, Meta tags, and text optimization.
Additionally, we started a link-building campaign that involved submitting press releases and articles to online media and content sites, with links back to the Metro Credit Union website.