Case Study Background
McDougall Interactive was demonstrating so much success with various mass tort/personal injury projects for a legal marketing client that they were asked to work on a mesothelioma campaign for another law firm. Mesothelioma is a deadly lung cancer caused by asbestos and can lie dormant for years before symptoms begin to develop.
The law firm previously had success with TV ads and referrals, but did not have any significant web marketing experience.
Mesothelioma Among the Most Competitive Keywords, Averaging Click Costs Between $200-$600!
Mesothelioma keyword groupings are among the most competitive topics in all of digital marketing because they are the hardest to get for organic search and have the highest rates for pay-per-click. We paid as much as $600 for a single click but turned it into mountains of cash.
Competition in SEO is nothing short of extreme. With cases averaging around $1 million and lots of very negligent companies, it’s no surprise firms will pay so much for clicks, leads, and cases.