Digital Marketing Training and Certification (FREE!!)

We may offer this curriculum as a multi-day event and can also provide in-hour training at your company.

Sample itinerary:

Day 1: Building a Strong Digital Marketing and SEO Foundation

• Morning (9:00 AM – 12:00 PM):
  • Registration & Welcome Breakfast (9:00 AM – 9:30 AM): Mingle with fellow attendees and grab a bite to eat.
  • Keynote Address: “The Future of Marketing” by Industry Leader (9:30 AM – 10:30 AM): Gain insights into upcoming trends and how to stay ahead of the curve.
  • SEO Strategy and Overview (10:30 AM – 11:30 AM):
    • Understand the basics of SEO and its role in digital marketing.
    • Learn a content-centric SEO strategy for long-term success.
  • Lunch Break & Networking (11:30 AM – 1:00 PM): Continue building connections with fellow attendees and industry professionals.
• Afternoon (1:00 PM – 4:30 PM):
  • SEO Keyword Research and Competitive Analysis (1:00 PM – 2:00 PM):
    • Master keyword research tools like SEMrush to identify high-potential keywords.
    • Learn how to analyze competitor strategies and find content gaps.
  • Break (2:00 PM – 2:15 PM): Recharge and network with colleagues.
  • Content Marketing and Blogging Overview (2:15 PM – 3:15 PM):
    • Discover best practices for creating valuable, engaging content.
    • Learn how to craft blog posts, website pages, and other content formats.
  • E-book and Book Marketing 101 (3:15 PM – 4:30 PM):
    • Identify a profitable niche and target audience for your book or ebook.
    • Learn how to repurpose podcast transcripts into engaging chapters using ChatGPT.
    • Discover strategies for ebook design, marketing, and self-publishing on Amazon.
  • Evening (Optional): Networking Reception (5:00 PM – 7:00 PM): Build relationships and enjoy refreshments in a casual setting.

Day 2: Deep Dive into SEO

• Morning (9:00 AM – 12:00 PM):
  • Breakfast & Networking (9:00 AM – 9:30 AM): Fuel up for a day of learning and connect with colleagues.
  • SEO Implementation – Technical SEO (9:30 AM – 10:30 AM):
    • Learn how to optimize website structure and crawling for search engines.
    • Discover tools like SEMrush to conduct technical audits and identify issues.
  • Break (10:30 AM – 10:45 AM): Take a quick break and network.
  • SEO Implementation – On-Page SEO (10:45 AM – 11:45 AM):
    • Master crafting compelling titles, headers, and meta descriptions.
    • Learn how to optimize website content for both users and search engines.
  • Link Building Fundamentals (11:45 AM – 12:45 PM):
    • Discover strategies for attracting high-quality backlinks to your website.
    • Learn how to create link-worthy content and avoid common pitfalls.
  • Afternoon (1:00 PM – 4:30 PM):
    • Lunch Break & Networking (1:00 PM – 2:00 PM): Replenish your energy and connect with fellow attendees.
    • Authority Marketing for SEO with Google E-E-A-T, Authorship Markup (2:00 PM – 3:00 PM):
      • Learn how to establish your brand as a trusted authority in your industry.
      • Understand Google’s E-E-A-T framework and leverage authorship markup.
    • Break (3:00 PM – 3:15 PM): Take a moment to refresh and network.
    • Local SEO and Google Business Profile Optimization (3:15 PM – 4:30 PM):
      • Learn how to optimize your Google My Business profile for local search visibility.
      • Discover strategies to attract nearby customers and drive more business.

Day 3: Content Marketing and Beyond

Morning (9:00 AM – 12:30 PM):

• Breakfast & Networking (9:00 AM – 9:30 AM): Start your day with a delicious breakfast and connect with colleagues.
• Content Marketing & Blogging Overview (9:30 AM – 10:15 AM):
  • Understand the core principles of content marketing and how it fuels your digital marketing strategy.
  • Learn how to create high-quality, engaging content that attracts and retains your target audience.
  • Discover best practices for blogging, including content planning, keyword research, and content promotion strategies.
• Podcasting for SEO – Part 1: Getting Started (10:15 AM – 11:15 AM):
  • Learn the essentials of launching a compelling podcast to boost your SEO.
  • Discover tools for recording, editing, and hosting your podcast.
• Break (11:15 AM – 11:30 AM): Take a quick break and network with fellow attendees.
• Video Marketing Essentials – Part 1: Getting Started (11:30 AM – 12:30 PM):
  • Learn how to create engaging video content for your marketing strategy.
  • Discover video production techniques and basic editing tools.

Afternoon (12:30 PM – 5:00 PM):

• Lunch Break & Networking (12:30 PM – 1:30 PM): Enjoy a relaxed lunch break and connect with fellow marketers. (1 hour)
• Conversion Rate Optimization (CRO) / A/B Testing Deep Dive (1:30 PM – 2:30 PM): (60 minutes)
  • Gain a comprehensive understanding of conversion rate optimization (CRO) and its importance for marketing success.
  • Learn advanced A/B testing strategies and best practices for website optimization.
• Break (2:30 PM – 2:45 PM): Take a moment to refresh and network with colleagues.
• Video Marketing – YouTube Optimization Workflow (2:45 PM – 3:45 PM): (60 minutes)
  • Explore in-depth strategies to optimize your YouTube channel and videos for discoverability.
  • Learn advanced techniques for leveraging keyword research, crafting captivating titles, and utilizing YouTube features for maximum reach.
• Podcasting for SEO – Part 2: Mastering Hosting & Posting Workflow (3:45 PM – 5:00 PM): (60 minutes)
  • Dive deeper into the technical aspects of podcast management, including advanced hosting and posting workflows.
  • Learn more about audio editing with Audacity and explore strategies for optimizing episodes for search engines.

Day 4: Putting Everything Together & Taking Action (9:00 AM – 5:00 PM)

Morning (9:00 AM – 12:30 PM):

• Breakfast & Networking (9:00 AM – 9:30 AM): Fuel up for a busy day and connect with fellow marketers.
• Paid Advertising Powerhouse: Mastering Facebook & Google Ads (9:30 AM – 11:00 AM):
  • Deep dive into campaign setup, targeting strategies, and ad copywriting for both Facebook Ads and Google Ads platforms.
  • Learn how to leverage automation tools (PMax for Google Ads) to streamline workflows and maximize return on ad spend (ROAS).
• Break (11:00 AM – 11:15 AM): Recharge and network with colleagues.
• Live Site Review Hour (11:15 AM – 12:30 PM):
  • Get your website critiqued live by industry experts! This interactive session allows attendees to curate feedback on optimization, user experience, and marketing effectiveness. Gain valuable insights for immediate improvements.

Afternoon (1:30 PM – 5:00 PM):

• Lunch Break & Networking (1:30 PM – 2:00 PM): Enjoy a final lunch and connect with fellow attendees.
• No B.S. AI for SEO: Leveraging Powerful Tools Without Penalty (2:00 PM – 3:00 PM):
  • Demystify AI for SEO and learn how to utilize its power ethically and effectively.
  • Explore AI tools for content optimization, keyword research, and competitor analysis.
  • Discover strategies to leverage AI without compromising website ranking or user experience.
• Break (3:00 PM – 3:15 PM): Take a moment to network and gather resources.
• 25 Mistakes to Avoid that Will Kill Your Website Marketing and SEO (3:15 PM – 4:00 PM):
  • Identify and avoid common pitfalls that can sabotage your website marketing efforts and SEO.
  • Learn best practices for website optimization, content strategy, and SEO implementation to ensure long-term success.
• Social Media Evergreen Engine with Meet Edgar (4:00 PM – 4:45 PM):
  • Master the art of evergreen content and social media scheduling with Meet Edgar.
  • Learn how to create a content library, leverage evergreen content for consistent posting, and utilize Meet Edgar’s automation features.
  • Discover strategies for maximizing social media engagement and reach across platforms.
• Action Planning Workshop: Putting Your Learnings into Practice (4:45 PM – 5:00 PM):
  • Develop a personalized action plan to implement the key takeaways from the conference.
  • Identify actionable steps you can take to improve your marketing strategy and achieve your business goals.