SEO Strategy and Overview

1. Introduction to SEO and Talk Marketing

Description:

In this course, you’ll learn an overview of search engine optimization (SEO) and how to get your website ranking higher in search results, driving more organic traffic and potential customers to your business. This course documents a content-centric strategy for SEO and lays the foundation for follow-up courses on each specialized segment of SEO. It also includes an introduction to the concept of Talk Marketing (Podcasting and video for SEO)

Learning Objectives: To understand SEO as a core concept, remove common misconceptions, and learn how Talk Marketing can benefit your SEO strategy.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

2. SEO Keyword Research and Competitive Analysis

Learn to use tools like SEMrush for Keyword Research and Competitor Keyword Gap Analysis. Learn Competitor Top Page Analysis and Content Categorization with Screaming Frog, and how to analyze Best Pages by links and social shares using AHREFs.

Learning Objectives: To understand SEO keyword research and competitor analysis, so your strategy is based on what people search for each month and how competitors are optimizing. This dramatically speeds up the optimization process.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

SEO Implementation

3. Technical SEO

This course dives deep into technical website optimization, teaching you how to make your site search engine-friendly for better crawling, indexing, and, ultimately, higher rankings. You’ll learn to master technical SEO tasks like doing a technical audit with SEMrush, identifying and fixing broken links, fixing crawl errors, and making spreadsheets with title and meta tags using Screaming Frog, setting up and using Google Search Console and using robots.txt and .htaccess files.

Learning Objectives: To become competent in technical SEO as a critical foundation of the optimization process.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

4. On-Page SEO

Our Introduction to On-Page SEO course equips you to optimize your web pages for relevant keywords. You’ll master crafting compelling titles, headers, and content to engage users and signal authority to search engines. This powerful combination drives organic traffic and propels your website towards higher rankings.

Learning Objectives: To become competent in on-page SEO and keyword insertion as a critical foundation of the optimization process.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

5. Content Marketing and Blogging Overview

This course equips you with the essentials of creating valuable, engaging content that resonates with your target audience. You’ll learn how to craft blog posts, website pages, case studies and more. You will learn how to plan your content calendar and leverage different channels to build brand awareness and achieve your marketing goals. Also included is a brief introduction to ethical/white-hat AI for SEO that won’t get you de-ranked.

Learning Objectives: To become competent in content marketing and blogging to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

6. Link Building Fundamentals

In this course, you will learn the art of attracting high-quality backlinks with proven tactics like crafting irresistible link bait content and eye-catching infographics. We’ll guide you through the do’s and don’ts of link building, ensuring you build a strong backlink profile that boosts your website’s authority, organic traffic, and conversions.

Learning Objectives: To become competent in the essential components of SEO link building to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Optional Certification: This course can also be combined with our other SEO courses to achieve an SEO essential and Talk Marketing certificate.

7. Authority Marketing for SEO with Google E-E-A-T, and Authorship Markup

Learn how to establish yourself as a trusted voice in your industry with our Authority Marketing for SEO course! We’ll delve into Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework, showing you how to build credibility with search engines and users. Learn how to leverage authorship markup and explore the power of PR to amplify your brand’s reach, ultimately attracting more organic traffic and achieving higher rankings.

Learning Objectives: To become competent in the essential components of Authority Marketing and to learn how to satisfy Google’s publicly visible standards for demonstrating Experience, Expertise, Authority, and Trustworthiness to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

8. Local SEO and Google Business Profile Optimization

Learn how to leverage the power of Google My Business, optimize your profile for local searches, and attract nearby customers. Master strategies like keyword implementation, managing positive reviews, and engaging with local audiences to skyrocket your local visibility and drive more business through your doors via map listings in Google.

Learning Objectives: To become competent in local SEO such as Google My Business profile optimization to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

9. No B.S. AI SEO secrets

Learn how to avoid the nightmare of ruined rankings due to following supposedly safe and easy push-button AI SEO strategies and how to use AI properly for SEO to save time and money. Learn numerous things AI can do, such as making blog outlines, linkbait, book tables of contents, podcast questions, title and meta tags, competitor analysis, images, and more. Demonstrations will include ChatGPT, Google Gemini, Jasper, Mid Journey, Pictory, and more.

Learning Objectives: To become competent in the essential components of AI SEO processes to improve search engine rankings and avoid Google ranking penalties.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

10. 25 Mistakes to Avoid That Will Kill Your Website Marketing and SEO

Stop sabotaging your website!  “25 Mistakes to Avoid that Will Kill Your Website Marketing and SEO” equips you to identify and eliminate critical errors. This course reveals common pitfalls, from neglecting on-page optimization to ignoring mobile responsiveness, empowering you to optimize your website for success, and skyrocket your online presence.

Learning Objectives: To learn the factors that will most likely hurt search engine rankings so you can avoid them.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Podcasting

11. Podcasting For SEO Part 1 – Getting Started

This course equips you with the essentials to launch a compelling podcast for SEO. We’ll guide you through choosing the right tools, such as microphones and webcams, recording tools like SquadCast, and hosting tools like SoundCloud. Learn how to craft effective podcast artwork and develop a winning content strategy. An introduction to using both Squadcast and Riverside for cloud recording is included. Learn how podcasting boosts SEO and fuels engagement across social media, email marketing, and more, driving traffic and building a loyal audience.

Learning Objectives: To become competent in the essential components of podcasting and to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

12. Podcasting For SEO Part 2 – Hosting and Posting Workflow

Building on your foundation from Part 1, this course dives deep into the technical aspects of podcast management.  Master the process of podcast hosting, explore effective posting schedules, and discover strategies to optimize your episodes for search engines.  Learn basic audio editing with the free and powerful Audacity, how to set up a Soundcloud podcast hosting account, and how to connect it to iTunes for additional reach. This course equips you to launch and sustain a successful podcast that enhances your SEO efforts and connects you with your audience on a deeper level.

Learning Objectives: To become competent in the technical components of podcasting and to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

Video and YouTube Optimization

13. Digital Video Marketing Essentials Part 1 – Getting Started

This course equips you with the fundamentals of creating engaging video content. We’ll guide you through defining your target audience, crafting compelling video ideas, and scripting captivating messages that resonate with viewers. Learn essential production techniques, explore basic video editing tools, and discover strategies to optimize your videos for maximum reach and impact.

Learning Objectives: To become competent in the essential components of digital video marketing and to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

14. Video Marketing – YouTube Optimization Workflow Part 2

Building on the foundations from Part 1, this course delves into the world’s leading video platform. Explore proven strategies for optimizing your YouTube channel and videos for discoverability. You’ll learn about keyword research, crafting captivating titles and descriptions, and leveraging YouTube’s powerful end screens and cards to keep viewers engaged and drive traffic to your website. This course equips you to maximize the reach and impact of your video marketing efforts on YouTube.

Learning Objectives: To become competent in the technical components of digital video marketing and YouTube and to improve search engine rankings.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

CRO, E-Books, Social Media, Tracking, and Google Ads

15. Conversion Rate Optimization

Our Conversion Rate Optimization and A/B Testing 101 course equips you with the essentials of CRO.  Master the psychology behind user behavior and uncover hidden conversion roadblocks. Learn to run A/B tests to optimize your website for maximum impact, transforming visitors into engaged leads and paying customers. We’ll show you how to test everything from headlines and calls to action (CTAs) to images and product descriptions, helping you identify the perfect combination to skyrocket your conversions.

Learning Objectives: To become competent in the essential components of Conversion Rate Optimization and A/B Testing.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

16. E-book and Book Marketing 101

Learn to identify a profitable niche and define your target audience to ensure your ebook resonates deeply. Discover the secrets to turning raw podcast transcripts into professional, engaging chapters using ChatGPT prompts for table of content generation and content structuring. Master the art of crafting a visually appealing ebook layout with a user-friendly format. We’ll guide you through self-publishing platforms or connect you with design resources. Learn how to create a high-value ebook as a lead magnet to capture website visitors and convert them into long-term fans. Explore the power of Amazon publishing. Discover strategies to publish your full-length book, build author authority, attract valuable backlinks, and generate media interest.

This course empowers you to go beyond creation, equipping you with marketing strategies to launch and promote your book or ebook effectively, driving sales, and establishing yourself as a thought leader in your field.

Learning Objectives: To become competent in the essential components of eBook and Book Marketing to improve website and sales persuasion.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

17. Social Media Cheat Code and Shortcuts

Discover a social media strategy that leverages your SEO content to automate the essential social posting activity that generally requires an agency or subcontractor. Learn how to set up a social posting system and calendar in Meet Edgar using the evergreen content from your blog so you share and regularly re-share your important content on top social channels with little to no effort. When combined with the occasional team and company pics, this strategy is more than enough for most companies to end the enormous wasted time most people spend, while producing the same or better results.

Learning Objectives: To become competent in the essential components of automated social media strategy that leverages content marketing thought leadership.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

18. Google Analytics and ROI Tracking

Master the power of data-driven decisions with Google Analytics and ROI Tracking 101! This course unlocks the secrets to measuring website traffic, user behavior, and campaign performance. Learn to track conversions, calculate ROI (Return on Investment), and gain valuable insights to optimize your marketing efforts for maximum impact.

Learning Objectives: To become competent in the essential components of Google Analytics and ROI Tracking to prove what marketing channels are successful.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

19. Introduction To Facebook Advertising, Setup And Workflow

This course unveils the secrets to setting up powerful Facebook ad campaigns, targeting your ideal audience, and driving results for your business. Learn how to craft compelling ad copy, images, and video; choose the right objectives, and track your success for effective Facebook advertising that converts.

Learning Objectives: To become competent in the essential components of Facebook Advertising to drive leads.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.

20. Introduction To Google Advertising, Setup And Workflow

This comprehensive course equips you with the essentials to launch and manage effective campaigns, leveraging Google’s cutting-edge automation tools. Learn how to target relevant search terms, craft compelling ad copy, and utilize Performance Max (PMax) campaigns to streamline your workflow and maximize return on ad spend (ROAS).

Learning Objectives: To become competent in the essential components of Google Advertising (PPC) to drive leads.

Learning Model: Participants learn through virtual group discussions and/or presentations. Sometimes, we use screen sharing to demonstrate how to use SEO tools.

Who it’s for: Anyone who would benefit from better Google ranking and SEO, such as small business owners, website owners, freelancers, and marketing staff.

Self-paced content: This is limited to 30% of the course time and provides additional depth via home study.