In addition to having numerous service and product areas, there is also a second website for The Essex Room, which is a moderately-priced wedding location.
Each of these areas has their own seasonal considerations that we have to track and react to, such as:
- The peak season of the restaurant versus the shoulder and off-season
- The timing of when brides typically book weddings, in relation to Christmas, New Year’s and Valentine’s Day
- The New England backyard party and outdoor corporate event season
They are also a family business with dozens of employees with the last name Woodman (as well as non-Woodman relatives). Some of these employees directly interact with the company’s marketing and business growth.
They are one of our most wonderful customers of all times, but as a multi-generational advertising agency business owner myself, I’d be remiss to say family business situations add a little bit of extra spice when trying to get approval on new things like branding, web design, or content marketing.