After correcting the tech SEO issues with the website, standard best practices were implemented, such as title and meta-tag adjustments and on-page optimization.
We developed personas for the different industries they work in and wrote blog posts and email campaigns dedicated to these customers.
Podcasts with the sales team and partners, case study videos, infographics, and Ebooks were created as well.
Marketing automation using HubSpot helps us nurture customers who download the Ebooks.
Regular use of A/B testing on custom-designed landing pages helped reveal what value propositions were increasing conversions. These insights were then implemented on the main site in addition to the “advertising only” landing pages.
Fun and interesting content was created to increase backlinks, and one of the pages is now generating rankings for about 3,500 different keywords.
Aligning with the sales team, as well as traditional marketing for events, helped us tie the digital campaign into marketing and branding as a whole.