8 Tips For Getting Good PR Coverage

8 tips for good public relations

1. Find a creative angle that makes you worthy of being in the news or at least appear unique. See what other companies are doing in your space or how media like the New York Times, CNN and top blogs portray companies like yours. 2. Do your homework. Research who the journalists and bloggers are… Read more »

Promoting YouTube Videos

YouTube logo

Make sure you not only post them on YouTube but post them into your blog posts with a keyword rich title and description. That way the search engines will index them as unique pages. When you add the transcribed or additional text to go with the video, make sure to repeat the main keyword concept… Read more »

Paid Search Basics

Google Adwords for paid search

Pay Per Click Advertising In addition to doing “optimization” to make a website more visible in the search engine’s “main” or “natural results,” you should also balance optimization with “Sponsored Ads” or “Keyword Buys” known as “Pay Per Click” or “Pay for Position” advertising. Statistics show that a blended strategy of PPC and SEO together… Read more »

Increasing Conversions Basics

Leaky bucket conversion rate

Simple Tips for Increasing Conversions Just driving more traffic is like adding water to a leaky bucket! In order to get more profits, you have to analyze user activity to see why they don’t do what you want them to. Actions (special offers, forms, etc.) need to be defined and measured. Changes to increase actions… Read more »

Website Analytics Basics

Google Analytics tips

Website Analytics Basics Web analytics is the measurement, collection, analysis and reporting of website data for the purpose of understanding visitor behavior and for making actionable adjustments. This is the starting point for increasing conversions Google Analytics (www.google.com/analytics) is free and powerful Top 5 Things to Track With Analytics and Report On Monthly Keywords (search… Read more »

Top 3 Branding Mistakes

Brand sign

Branding often means to create an awareness of your business’s unique value and personality. Here are a few of the most common mistakes marketers make: 1. Not doing detailed research. A logo and tagline are only an extension of your brand. Before you develop any creative, make sure you have done your homework on what… Read more »

Top 11 Social Media Sites

Top 11 social media sites

Top US usage – May 2009 Facebook MySpace Twitter Classmates.com Mylife.com Sites Windows Live Profile Buzznet Bebo Digg Yahoo Buzz LinkedIn Facebook has nearly the number of monthly unique visitors that Google has and simply cannot be ignored. While people don’t search Facebook like they do Google, they are poised to be larger than Google…. Read more »

The Lowdown On Video Blogs, a.k.a. Vlogging

John Mcdougall Vlogging

Why should you be video blogging? How about because vlogging is the hot – and easy – way to get people talking about your brand! User generated content is now a major factor in Internet marketing success, and blogs are a HUGE part of that. When you blog and people link to your blog content… Read more »