Attorney Marketing

As an attorney, the time you can devote to your clients is one of your greatest assets. Because online marketing has grown increasingly complex and integrated, it’s no longer practical to seek out graphic designers, a webmaster, an SEO firm, social media strategists, and a PPC specialist to handle your entire roster of Internet marketing needs. That’s why when it comes to finding the right marketing mix, it’s in your best interests to find a cohesive, competitive team of experts who will work together to create strongly integrated campaigns with a focus on generating quality leads.

The McDougall Team: Unique Attorney Marketing

McDougall Interactive, a boutique marketing agency based in Danvers, MA, has 18 years of experience and the expertise to work proactively with you to design and implement strategies that will put your firm in front of the people who need you most. Unlike other marketing teams for lawyers that can’t keep up with the demands of their clients in the legal sphere and larger agencies that will make you feel like a number, we provide a versatile, all-encompassing partnership experience that puts your needs first. Our technical and creative team is made up of only senior staff who understand the unique needs of law professionals, including:

  • Three highly technical SEO experts, one of whom was the main SEO of Expedia/Hotels.com
  • Two seasoned creative writers: One managed 40 writers at Einstein Legal Website Marketing; one is a published author.
  • Two top tier PPC specialists
  • Two senior web developers
  • One designer
  • One project manager
  • One public relations expert
  • Two video experts with proven viral video experience
  • One social media expert

Together, we know what it takes to get solid leads and conversions. We not only focus on the technical aspects of SEO and PPC – we also paint a picture of your firm that demonstrates to your potential clients that you are knowledgeable, experienced, capable, and caring. Traits like this are what make McDougall Interactive Massachusetts best attorney marketing specialists.

Our Blog For Attorneys: The Legal Marketing Review

Because we have developed such a deep understanding of law firm marketing over the years, our president John McDougall has devoted a whole website to legal internet marketing. The Legal Marketing Review is a top web destination for cutting edge tips and information for solo practitioners as well as large, established firms. Please visit and join the conversation!

Our Content Development Services are Designed for Lawyers

  • Video Services (Firm and category overviews and FAQs for Blog posts/seo)
  • Article writing
  • Ebooks
  • Blogs
  • Infographics
  • Landing Page design and conversion optimized content

Speaking and Consulting: John McDougall

John McDougall is an active and frequent seeking speaker at law firm conferences, associations and tradeshows. Please call John if you would like to discuss having him speak about internet marketing.

Some of the topics he speaks about in depth are:

  • The Revolution of the Web
  • Internet Marketing Strategy
  • SEO Essentials for Web Design
  • SEO Implementation
  • Links Building though content promotion
  • Online Public Relations
  • Social Media Marketing
  • Content Marketing
  • Blogging for Business
  • Paid Search Marketing
  • Actionable Analytics and Reporting
  • Conversion Rate Optimization
  • Email Marketing
  • Local Search / Mobile
  • HubSpot
  • Internet Marketing Tools

John recently spoke to a packed room at the Legal Marketing Association (LMA) New England Chapter annual tradeshow. Here is an excerpt from his talk:

“John delivered a compelling program at the chapter’s regional conference on Internet marketing that left the audience with practical strategies on the best ways to increase your ROI. It was quite apparent that John has an in-depth understanding of web marketing strategy, as well as Google Panda and Penguin algorithms and how they impact search results.”
Christopher Newman, Cooley LLP

If you would like John McDougall to speak to your firm or organization, please call him at 978-423-4274 or email him:

john@legalmarketingreview.com

Yesterday, a couple hired me for the husband’s DWI. His wife, who did the online research on Google, told me that it was the videos you filmed that were the deciding factor in her choosing me over several competitors.

Attorney Ted Lothstein

Social Media Management for Attorneys

Now more than ever, using social media is an important part of promoting your content and positioning your team as thought leaders. McDougall Interactive is ahead of the curve for any social media for attorneys.
We can set up, design and manage your accounts on the following platforms.

  • Linked In
  • Facebook
  • Twitter
  • YouTube
  • Instagram
  • Google Plus
  • And More

Lead Tracking and Scoring

  • Phone ― We use unique 800 numbers and Mongoose Metrics to determine which keywords are driving the quality calls.
  • Live chat ― We use Ngage to encourage and live chat and track conversations. Ngage for attorneys has consistently proven great results and have generated a lot of leads.
  • Form submissions ― We use Clicktale to make sure the forms are easy to use.

All of the above can be fed into Salesforce and integrated with your CRM system for up to date lead scoring. We believe lead scoring is a critical and often overlooked part of successful internet marketing.

Please call us today at 978-750-8000 if you would like to discuss our conversion rates, average cost per lead, and what we can to increase leads for your firm.

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