The Sales Funnel: Ebooks & Irresistible TOFU Offers

E-books & Irresistible TOFU Offers

“What the heck are TOFU offers”, you ask? “I Thought Tofu is Soybean Curd”, you say. It is. But, of course, we aren’t talking about adding soy products to your website. You need leads and conversions from your website, and classic “SEO” is only a part of the total picture. You need to leverage the… Read more »

Click Fraud in Google AdWords

Just how much click fraud is happening in the Google PPC network, and are there ways to implement click fraud protection on your account? Find out here!

Blog Writing, Long-Tail Keywords & Mobile Optimization

Blog Writing - Long-Tail Keywords and Mobile Optimization

Whether you are new to blog writing for search engines, or a seasoned pro, you can always be better at blog seo and marketing techniques. A few questions I hear all the time are: “how do I develop content for my blog”, “how do I know what keywords to target”, and “how do I make… Read more »

How to Build an Opt-In Email List


One of the most important things you can do to build your email marketing list is to ask for email addresses at every point of customer contact, then follow these easy guidelines for successful email marketing.

Responding to a PR Lead

Reporter taking notes in a notebook

Public relations can help get your company good publicity. Learn what reporters look for in a source to alleviate the stress of responding to a PR lead.