Myth #1: Meta Tags are the key to high rankings
Fact: Meta tags were once highly valued and now have limited importance. Write a good meta description and unique short meta keyword list for each page but don’t expect these to be a cure-all.
Myth #2: I need to resubmit my site to thousands of engines each month.
Fact: If the search engines already have your pages indexed, it is senseless to keep asking to be listed. Resubmit only the pages that are not indexed. The top 5-10 search engines draw the majority of the traffic, so don’t waste time obsessing over the rest.
Myth #3: These days, the only way to get traffic is to pay-per-click (PPC).
Fact: Some people feel that, due to so much competition, it is too hard to get ranked through optimization. If you only do pay-per-click, when prices go beyond your reach, you will have no budget left for pay-per-click or SEO. With SEO, at least you have a chance to rank long-term. SEO has the best ROI and is the best place to start with a small budget. Testing your terms first in PPC can be useful, however. If you can afford it, supplement your SEO with PPC, but don’t be fooled into thinking PPC is the only option.
Myth #4: I can buy software that does it all or automates the process.
Fact: SEO is all about writing good copy, making quality content and testing code adjustments to your pages. Software can aid in suggesting steps to take but can’t make important decisions needed to grow your site as a true resource.
Myth #5: The more domains I buy, the more chances I have to rank well.
Fact: Having too many domain names just to improve rankings can be considered SPAM and might even get you banned from the search engines.