Organic SEO Tip #1
Design your website with optimization in mind. Search engine spiders crawl text, not Flash-based design. Make sure your page names, file names, image alts, and other tags contain keywords, and make sure you have keyword harmony on each of your pages so it is CLEAR to the search engines what those pages are about. Keep navigation clear and clean – optimize for people, too.
Organic SEO Tip #2
Content is king, queen, prince, and princess. And by that, we mean good content that is keyword rich and offers the people reading your website something interesting, fun, or engaging. Consider how many individual pages of content the big players in your industry have on their sites. Aim high when it comes to content.
Organic SEO Tip #3
Network with influential bloggers and people who are well placed to spread your message to a large, receptive audience. When these types of trustworthy people link to your website, you look great in the eyes of Google and the other search engines.
Organic SEO Tip #4
Make sure that your content is unique. If you have product descriptions on your site and these are taken directly from the manufacturer, that’s probably the same content that’s on hundreds of other sites and it’s weakening your SEO. Replace all duplicate content – taken from your own site or elsewhere – with original content.
Organic SEO Tip #5
Backlinks are essential to organic SEO, so spend some time building those backlinks. Ideally from websites that are high quality, from .edu or .gov sources, and pertinent to your industry. You can acquire these naturally by producing great content that people link to. In the absence of those, you can still get backlinks with press releases and articles submitted to content directories.
Organic SEO Tip #6
Don’t try to optimize for too many keywords at once. Each page of your website should be optimized for one or two keywords. That will make linking with anchor text easier in the long run.
Organic SEO Tip #7
Don’t worry about file extensions, just page names. Your rankings won’t be affected by .html, .htm, .asp, .php, etc., so don’t sweat them. Thus far, Google has not assigned more weight to one file extension type over another. It could happen in the future, sure, but it hasn’t happened yet.
Organic SEO Tip #8
The SEO landscape is always changing, so don’t expect your optimization efforts to be a one-time, set it and forget it kind of thing. At minimum, you should be assessing your keywords’ effectiveness and adjusting your SEO as necessary every six months.
Organic SEO Tip #9
Blog regularly at the blog that you’ve set up on your website (not on a free site like Blogger or WordPress, since that does nothing for your search engine rankings). By regularly, we mean at least once a week. Ideally, three times a week on a set schedule, like Monday, Wednesday, and Friday. Your blog will give others something to link to and show the search engines that you are putting out new content like a boss.
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