How to Distribute Your Press Release
Select one top PR wire service and don’t go crazy submitting to dozens of free sites.
Top PR sites that cost more but get you more coverage:
- Marketwire.com
- Businesswire.com
- PRWeb.com
- Prnewswire.com
The cost to distribute a press release through one of the above services can range from $150 to $300 per release to as much as $600 to $1,000 or more for national releases with extra features. Spending just under $300 often does the trick.
A few free press release submission sites:
- prleap.com
- i-newswire.com
- prfree.com
These free sites change constantly and are much weaker in terms of distribution reach and SEO potential than the paid sites.
Timing is everything. Make sure your best ideas launch when people will be searching for them or when the topic will be on people’s minds. For example, the Golf Zone would run its promotion during the PGA Championship.
Where do you submit your press releases for maximum exposure?
photo credit: kevin dooley via photopin cc
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