Learn How to Capitalize on the Massive Shift in Search and Social Media at the “Double Whammy” Inbound Marketing Seminar

Danvers, MA, September 18, 2013 — McDougall Interactive, a full-service internet marketing agency, will be presenting their annual Inbound Marketing Seminar at the Burlington Marriott on November 6. The seminar is an opportunity to learn internet marketing strategies from John McDougall, president of McDougall Interactive and author of the recent book Web Marketing on All Cylinders, available on Amazon now. Joining McDougall will be John Sherer, Partner Strategist at HubSpot, who will be introducing a new online marketing concept known as “Smarketing.”

According to John Sherer, “Smarketing drives revenue, holds sales and marketing accountable for revenue driven goals and naturally improves the way your organization creates, delivers and utilizes content.”
The seminar will also feature presentations by members of the McDougall team on topics like search engine optimization, content, PR, social media, analytics, and more. The goal is to help attendees understand the holistic nature of internet marketing, show them how to integrate best practices into their marketing plans, and give them an opportunity to interact with thought leaders in the internet marketing space.

“Many people don’t realize that SEO and social media are now directly connected,” says John McDougall. “Without social media buzz generated through tightly orchestrated content marketing, search engine rankings will suffer, so creating a strategy that does not just focus on one trend is critical for a cost-effective campaign and high ROI.”

The Inbound Marketing Seminar will be held on Wednesday, November 6, 2013, from 8 a.m. to 5 p.m. at the Burlington Marriott in Burlington, Massachusetts. Visit http://www.searchsocialseminar.com for more information and to register.

About McDougall Interactive

Founded in 1995, McDougall Interactive is a full-service internet marketing agency that believes a comprehensive strategic plan is the key to success. Their method is simple: they stay ahead of the social media and SEO curve so their clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers; and dedicated link builders. These industry thought leaders work together to help businesses generate more leads and sales by increasing inquiries and conversions. McDougall Interactive – Internet marketing is all they do.

McDougall Google All Stars

McDougall Interactive Chosen as a 2013 Google Engage All-Star

Danvers, MA, August 7, 2013 — McDougall Interactive, a full-service Internet marketing agency, has been named a 2013 Google Engage All-Star. McDougall was selected from a field of more than 14,000 companies because of their ability to meet specific pay-per-click goals and help businesses grow through Google advertising.

John McDougall, president of McDougall Interactive, and Bob Rustici, Director of Paid Search, will be spending the day at the Googleplex in Mountain View, California, for the 2013 Google Engage All-Stars Summit on August 12, 2013.

McDougall Google All StarsAs part of the summit, Google will be exploring the increasingly important role mobile is playing in online engagement, a factor McDougall Interactive has been aware of for some time. “We’re seeing a definite shift in the industry toward mobile,” says John McDougall. “With the prevalence of smart phones and tablets, consumers are able to surf the web and make buying decisions on the fly. And even if they don’t commit, many mobile users do a lot of their research on mobile devices. We’re eager to hear Google’s view on this shift at this year’s All-Star Summit.”

The All-Stars Summit, now in its second year, is a friendly competition among online marketing companies, with winners required to hit certain benchmarks in their use of the Google Engage software, including bringing in more than $20,000 of new AdWords revenue. The summit will include advanced training, one-on-one consultations with Google experts, and a chance for marketing’s best and brightest to meet.

About McDougall Interactive

Founded in 1995, McDougall Interactive is a full-service Internet marketing agency that believes a comprehensive strategic plan is the key to success. Their method is simple: they stay ahead of the social media and SEO curve so their clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers; and dedicated link builders. These industry thought leaders work together to help businesses generate more leads and sales by increasing inquiries and conversions. McDougall Interactive – Internet marketing is all they do.

McDougall Interactive Names BL Reid Chief Operating Officer

Danvers, MA — July 22, 2013 — John McDougall, President of McDougall Interactive, an award-winning full-service Internet marketing agency, has appointed Brian-Logan Reid as their new Chief Operating Officer.

“B-L, as he prefers to be called, joins us from HubSpot, the global inbound marketing specialists,” said Mr. McDougall. “He is a passionate marketing professional who fully believes that inbound marketing is the future.”

Mr. McDougall continued, “As our COO, B-L assumes a leadership role by organizing and maintaining our internal systems and processes, as well as guiding our marketing efforts for both our clients and our company overall.”

At HubSpot, Mr. Reid was an Inbound Marketing Consultant and HubSpot Academy Group Training Coach, having taught more than 400 new customers how to use the software to execute inbound marketing strategies and tactics. He has held the Inbound Marketing Certification from HubSpot for nearly four years. Prior to HubSpot, B-L spent nearly 15 years as an SEO/SEM consultant, with a focus in the high-end real estate vertical.

“B-L specializes in big picture, strategy development, and implementation of inbound marketing tactics. He is a most welcome addition to our dedicated, enthusiastic, and talented professional Internet marketing team,” Mr. McDougall concluded.

About McDougall Interactive

Founded in 1995, McDougall Interactive is a full-service Internet marketing agency that believes a comprehensive strategic plan is the key to success. Their method is simple: they stay ahead of the social media and SEO curve so their clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers; and dedicated link builders. These industry thought-leaders work together to help your business generate more leads and sales by increasing inquiries and conversions.

Web Marketing on All Cylinders

John McDougall, author of Web Marketing on All Cylinders, to Be a Featured Speaker at the Social E Conference

BOSTON, Ma. – July 17, 2013 – John McDougall, president of Internet marketing firm McDougall Interactive, will be a presenter at tomorrow’s Social E Conference, a comprehensive conference on social and digital marketing.

Web Marketing on All CylindersMcDougall will be sharing essential tips and advice on web strategy, SEO, paid search, social media marketing, and more gleaned from his brand-new book, Web Marketing on All Cylinders. He will be joining award-winning broadcast journalist Cheryl Fiandaca as a featured speaker.

According to Mr. McDougall, “a June 2013 Searchmetrics ranking factors study says social media and SEO are essentially tied together like bread and butter, and that marketers are wise to look for ways to leverage relationships between tactics. The study also claims that Google+ sharing will overtake Facebook by February 2016. Coupled with Google declaring that they had 1.2 trillion searches in 2012, there should be little doubt in marketers’ minds how crucial Google is to their success. But even empires as vast as Rome have fallen, so marketers must understand that they need to have a comprehensive marketing strategy that works on all cylinders and provides a greater level of stability.”

The Social E Conference is an event that brings Massachusetts-based businesspeople together to teach them the tricks of the social media trade. It features breakout sessions for independent business and sales professionals, small to mid-size business managers, and marketing professionals.

The social media conference details are as follows:

  • Event: Social E Conference
  • Date: Thursday, July 18, 2013
  • Time: 1:30 to 5:30 pm (John will speak from 3:30 to 4:30 pm)
  • Location: Hyatt Regency Boston
  • Tickets:  For more information, visit the event website

About McDougall Interactive

Founded in 1995, McDougall Interactive is a senior-level, full-service Internet marketing company that believes the key to great online marketing is always staying ahead of the curve. Our SEO-web design / SEO-web development / search and social media business model allows us to focus our research efforts on rapidly changing Internet marketing technologies so our clients’ web sites are always in the top search engine results and their brands are generating a consistent buzz. McDougall Interactive employs a tough and talented lineup of in-house marketing experts, including search engine optimization, paid search, and social media specialists; published writers and prolific bloggers; and dedicated link builders who work in concert to help your business generate more leads and sales by increasing both inquiries and conversions. Our strong background in traditional web design and development means we are at our best when handling totally integrative marketing campaigns designed to attract not only search engines, but people. Our marketing campaigns are custom built to meet our clients’ individual needs, but are always thorough and comprehensive.

 

 

McDougall Interactive in North Shore Magazine

McDougall Interactive Marketing’s Unique Approach to Internet Sales Success Spotlighted by NorthShore Magazine

Danvers, MA – January 21, 2011 – McDougall Interactive Marketing, recently re-located from Gloucester to Danvers, Massachusetts – http://www.mcdougalinteractive.com – is being featuring by NorthShore Magazine –http://www.nshoremag.com – in its Winter 2011 issue.

According to the article, McDougall Interactive, headed by Internet marketing and advertising guru John McDougall, has a mission to create and guide dynamic websites for clients looking to maximize their presence online.

“Internet marketing has revolutionized the marketing and communications world forever,” says McDougall. “I think people are finally starting to fully appreciate it and take their web presence more seriously.”

The magazine article goes on to explain that, “While some companies are using Facebook as their sole marketing tool, McDougall suggests that a diversified group of tools – a combination of Facebook, Twitter, and Google, for example – be used in order to ensure maximum  traffic.” “Other top tactics to consider,” McDougall says, “are paid search marketing, mobile marketing, e-mail marketing, online public relations, link building, and content development.”

Over the past 16 years, McDougall Interactive has delivered SEO and web development for clients including the North Shore Chamber of Commerce, the Atkinson Resort & Country Club in New Hampshire, Gordon College in Wenham, and Beverly’s Montserrat College of Art.

About McDougall Interactive . . . and more

McDougall Interactive has established new, expanded headquarters in Danvers, where several interactive professional services companies are available to bring the full spectrum of Internet-based activities to clients of all sizes.  Joining McDougall Interactive are MethodLoft creative and video production – http://www.methodloft.com – and SIZZLE PR strategic public relations – http://www.sizzlepr.com – at 5 Cherry Hill, Suite 120, Danvers, MA 01923. Telephone 978-750-8000.

For further information contact:
Steven Swartz, Director of Public Relations
ss@mcdia.com
978-750-8000 ext 18

John McDougall at Firm Future Conference for New England Legal Professionals

John McDougall, Acknowledged Search Engine Marketing (SEM) Expert, Discusses “Your Internet Marketing Strategy for 2011” at Firm Future Conference for New England Legal Professionals

Boston, Massachusetts – December 1, 2010 – The Massachusetts Bar Association and The Warren Group is hosting TheNew England Legal Professionals for Firm Future – The Practice Management and Legal Technology Conference December 21, 2010, at the Copley Marriott, Boston.

Law firm managers will hear featured speaker John McDougall, President of McDougall Interactive –https://www.mcdougallinteractive.com – outline “Your Internet Marketing Strategy for 2011.”

Mr. McDougall, a nationally recognized expert in Search Engine Marking (SEM) and social media says, “Driving more traffic to a legal practice site through search engine optimization, paid search, social media and other Internet marketing tactics requires a real, measurable strategy.

“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “Using Google Analytics, we will examine typical small business traffic and ROI resources, helping law firms of all sizes learn how to judge what is necessary for a powerful – and successful – Internet marketing campaign,” Mr. McDougall said.

Interactive Marketing Is the Most Powerful Tool Yet Created

“Getting ranked highly in Google can change your business radically and create an enhanced perception of your brand,” Mr. McDougall said. “Now that Internet marketing has surpassed the dollars spent on radio and yellow pages, it has increased pressure on print, and altered the way big ad agencies do business, it has become extremely competitive.

“Lately it seems all marketers want a piece of the ‘Get me on Google / Facebook’ action. While most agencies and web shops say they do search engine and social media marketing, bankers need to be sure they’re with a company that focuses on it full time. True Internet marketing professionals go so far as to study the patents that Google secures to obtain insights into how to rank better in advance of their next updates,” he concluded.

About McDougall Interactive

After building over 200 websites in the last 14 years, McDougall Interactive now only offers SEO-web design / SEO-web development to clients who require search engine and or social media marketing. We have done this so that we are 100% focused on driving traffic to websites.

In conjunction with our search engine marketing strategies, we also look closely at a client’s website, leveraging our extensive web design and development knowledge for maximum conversions.

Design and usability always affect the amount of leads generated, and poor site architecture can radically diminish SEO success Therefore, it pays to find Internet marketing companies with complete web experience, that can help clients make smart and strategic long-term decisions. Visit https://www.mcdougallinteractive.com for more information.

For further information contact:
Steven Swartz
978-524-9594
ss@mcdia.com

John McDougall at Bank Horizon Conference

John McDougall, Acknowledged Search Engine Marketing (SEM) Expert, Discusses “Your Internet Marketing Strategy for 2011” at Bank Horizon Conference

Atlantic City, NJ, November 9, 2010 – The New Jersey Bankers Association – http://www.njbankers.com – will hear featured speaker John McDougall, President of McDougall Interactive – https://www.mcdougallinteractive.com – outline “Your Internet Marketing Strategy for 2011.”

Mr. McDougall, a nationally recognized expert in Search Engine Marking (SEM) and social media says, “Driving more traffic to a bank site through search engine optimization, paid search, social media and other Internet marketing tactics requires a real, measurable strategy.”

“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “Using Google Analytics, we will examine typical small business traffic and ROI resources, helping bankers learn how to judge what is necessary for a powerful – and successful – Internet marketing campaign,” Mr. McDougall said.

Interactive Marketing Is the Most Powerful Tool Yet Created

“Getting ranked highly in Google can change your business radically and create an enhanced perception of your brand,”  Mr. McDougall said. “Now that Internet marketing has surpassed the dollars spent on radio and yellow pages, it has increased pressure on print, and altered the way big ad agencies do business, it has become extremely competitive.”

“Lately it seems all marketers want a piece of the ‘Get me on Google / Facebook’ action. While most agencies and web shops say they do search engine and social media marketing, bankers need to be sure they’re with a company that focuses on it full time. True Internet marketing professionals go so far as to study the patents that Google secures to obtain insights into how to rank better in advance of their next updates,” he concluded.

About McDougall Interactive

After building over 200 websites in the last 14 years, McDougall Interactive now only offers SEO-web design/SEO-web development to clients who require search engine and or social media marketing. We have done this so that we are 100% focused on driving traffic to websites.

In conjunction with our search engine marketing strategies, we also look closely at a client’s website, leveraging our extensive web design and development knowledge for maximum conversions.

Design and usability always affect the amount of leads generated, and poor site architecture can radically diminish SEO success. Therefore, it pays to find Internet marketing companies with complete web experience, that can help clients make smart and strategic long-term decisions. Visit https://www.mcdougallinteractive.com for more information.

For further information contact:
Steven Swartz
978-524-9594
ss@mcdia.com

Montserrat and WGBH-TV

McDougall Interactive Case History:  Montserrat College of Art and WGBH-TV

SITUATION:

Monserrat College of Art was the hub of the encaustic painting universe, hosting the 4th Annual International Conference on the campus grounds. Several dozen leading experts on encaustic painting – an ancient Egyptian technique using melted beeswax – joined recognized artists working in this medium.

Coinciding with the conference, an art auction of the famous “Flag” encaustic painting by Jasper Johns sold for $28.6 million – biggest ever for a painting using this medium.  This became a very effective “news hook” for ensuing coverage.

McDougall Interactive was tasked with generating media coverage of the conference, focusing on the artists from all over the world, their work, and nationally known expert keynoters.

A unique challenge for the 2010 conference was a competing group in San Francisco vying for art-world attention via encaustic painting.  The publicity, then, also had to reinforce Montserrat College of Art’s “brand” as the center for this technique.

IMPLEMENTATION:

Boston, Massachusetts is blessed with some of the most knowledgeable editors and reporters covering the art world, due to the colleges, universities and world-class museums located here.  Media covering art range from daily and weekly newspapers, art magazines and national public television, the renowned WGBH-TV.

Prior to and during the conference, publicity in the major news outlets was tied to the Jasper Johns mega-sale and Montserrat Gallery viewing sessions.  We generated excellent coverage in ARTSCOPE Magazine, SALEM EVENING NEWS, BEVERLY TIMES, BOSTON GLOBE and WGBH-TV.

Initial contact was made with Public Broadcasting Systems’ prestigious WGBH-TV for their “Greater Boston” daily show, hosted by Emily Rooney, well-known journalist and TV personality.  Because WGBH-TV is culturally oriented, they were very interested in covering the conference.  However, timing was a problem, as they could not allocate a crew and interviewer until the conference ended.

WGBH-TV was able, however, to cover encaustic painting at Montserrat’s on-campus Gallery, which featured actual work by contemporary working artists.  They also suggested a live demonstration of encaustic painting, which the Gallery was able to provide.

RESULT:

WGBH-TV came to Montserrat Gallery, led by Jared Bowen, producer of “Greater Boston,” and a camera crew on June 23, 2010, for set-up, camera angles, etc.  On June 25, the crew spent 2 1/2 hours interviewing Dr. Stephen Immerman, Montserrat College of Art President, Leonie Bradbury, Gallery Director, and Julie Shaw Lutts, encaustic artist who demonstrated the technique on-camera.

On July 8, 2010, Emily Rooney’s “Greater Boston” aired an 8-minute segment.  Although not the first time Montserrat College of Art appeared on television, the national coverage afforded by WGBH-TV, a PBS anchor station, was a first.

FOLLOW-UP:

Immediately following the broadcast, McDougall Interactive issued a nationwide press release, further reinforcing the Montserrat brand as the center of the encaustic painting universe.  Coverage was generated across the United States and Canada, in many different forms of media including online, broadcast and print.

John McDougall at Great New England Credit Union Show

John McDougall, Acknowledged Social Media Expert, Discusses “Refining Credit Union Marketing Strategies” at Great New England Credit Union Show

Boston, Massachusetts – April 19, 2010 – The Massachusetts Credit Union League and The Warren Group are hosting TheGreat New England Credit Union Conference April 21, 2011, at the Holiday Inn, Boxborough, MA

Credit Union  managers will hear featured speaker John McDougall, President of McDougall Interactive –https://www.mcdougallinteractive.com – outline “Refining Credit Union Marketing Strategies.”

Mr. McDougall, a nationally recognized expert in social media and Search Engine Marketing (SEM) says, “Driving more traffic to a legal practice site through search engine optimization, paid search, social media and other Internet marketing tactics requires a real, measurable strategy.

“According to recent Forrester Research,” Mr. McDougall added, “’Interactive marketing will not be dominated by a single revolutionary channel. It will grow to $61 billion by 2012, driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place. This perspective, coupled with technology advances, will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts,”  he said.

“Creating a strategy means much more than simply focusing on the hottest trend, such as Facebook,” he continued. “Using Google Analytics, we examine typical small business traffic and ROI resources, helping credit unions of all sizes learn how to judge what is necessary for a powerful – and successful – Internet marketing campaign, “ Mr. McDougall said.

Interactive Marketing Is the Most Powerful Tool Yet Created

“Getting ranked highly in Google can change your business radically and create an enhanced perception of your brand,” Mr. McDougall said. “Now that Internet marketing has surpassed the dollars spent on radio and yellow pages, it has increased pressure on print, and altered the way big ad agencies do business, it has become extremely competitive.

“Lately it seems all marketers want a piece of the ‘Get me on Google / Facebook’’ action. While most agencies and web shops say they do search engine and social media marketing, bankers need to be sure they’re with a company that focuses on it full time. True Internet marketing professionals go so far as to study the patents that Google secures to obtain insights into how to rank better in advance of their next updates,” he concluded.

About McDougall Interactive

After building over 200 websites in the last 14 years, McDougall Interactive now only offers SEO-web design / SEO-web development to clients who require search engine and or social media marketing. We have done this so that we are 100% focused on driving traffic to websites.

In conjunction with our search engine marketing strategies, we also look closely at a client’s website, leveraging our extensive web design and development knowledge for maximum conversions.

Design and usability always affect the amount of leads generated, and poor site architecture can radically diminish SEO success Therefore, it pays to find Internet marketing companies with complete web experience, that can help clients make smart and strategic long-term decisions. Visit https://www.mcdougallinteractive.com for more information.

For further information contact:
Steven Swartz
Director of Public Relations
McDougall Interactive
978-750-8000  ext 18
ss@mcdia.com

Social media shines brightest from a marketing standpoint when it’s used in conjunction with other efforts like email marketing, paid search marketing (such as Google Adwords Pay Per Click campaigns), organic search marketing through content building, and value-adding extras like blogs, vlogs, and podcasts.