Danvers, MA, August 7, 2013 — McDougall Interactive, a full-service Internet marketing agency, has been named a 2013 Google Engage All-Star. McDougall was selected from a field of more than 14,000 companies because of their ability to meet specific pay-per-click goals and help businesses grow through Google advertising.
John McDougall, president of McDougall Interactive, and Bob Rustici, Director of Paid Search, will be spending the day at the Googleplex in Mountain View, California, for the 2013 Google Engage All-Stars Summit on August 12, 2013.
As part of the summit, Google will be exploring the increasingly important role mobile is playing in online engagement, a factor McDougall Interactive has been aware of for some time. “We’re seeing a definite shift in the industry toward mobile,” says John McDougall. “With the prevalence of smart phones and tablets, consumers are able to surf the web and make buying decisions on the fly. And even if they don’t commit, many mobile users do a lot of their research on mobile devices. We’re eager to hear Google’s view on this shift at this year’s All-Star Summit.”
The All-Stars Summit, now in its second year, is a friendly competition among online marketing companies, with winners required to hit certain benchmarks in their use of the Google Engage software, including bringing in more than $20,000 of new AdWords revenue. The summit will include advanced training, one-on-one consultations with Google experts, and a chance for marketing’s best and brightest to meet.
About McDougall Interactive
Founded in 1995, McDougall Interactive is a full-service Internet marketing agency that believes a comprehensive strategic plan is the key to success. Their method is simple: they stay ahead of the social media and SEO curve so their clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers; and dedicated link builders. These industry thought leaders work together to help businesses generate more leads and sales by increasing inquiries and conversions. McDougall Interactive – Internet marketing is all they do.