1) Helps Build Content
Blogging for business adds new content – a big part of search engine optimization – and is a part of social media, so you’re killing two (or more!) birds with one stone. By making the blog on your URL, e.g., Yoursite.com/blog, each post you make adds a new page of content.
2) Video Marketing
Each post can include a video which is both on your business blog page itself and on YouTube. This connects you directly to a top social media site and takes advantage of the ever so hot trend of online video.
3) Niche Directories
There are over 50 million blogs, and hence many niche directories in which you can list your business blog. This provides new links to your site and more visibility.
4) Helps With PR
Business blogs are PR friendly! You can announce that you’re business blogging with a press release. You can use your blog as a vehicle for press releases. Etc. Google thinks highly of websites that appear in the news – don’t you?
5) User Generated Content
Your business blog can become a source of user generated content. More people commenting on your blog means more visitors are engaged in your site, and engagement is a key website value factor and a key metric to track in marketing in general. And user engagement is great for Google ranking, too.
6) RSS Subscribers
When people really get into your blog they can become followers by signing up for your content to be delivered directly to them via RSS feeds or by email. Again, Google tracks this and the more the better, as this level of engagement is a serious vote of confidence in you, that is hard to “fake” or “game”.
7) Social Media Sharing
If your content is really cool or unique, you may be able to leverage sites like Digg or Reddit to drive tens of thousands of visitors to you within a short period of time. More eyeballs means more sales, and more visitors and links means better ranking!
8) Social Media Following
Google picks up on the activity and buzz around your brand and trusts you more and ranks you better, so your business blog can be integrated with Facebook and other social media to spread your message. Start a group around your blog’s topic, make sure you’re tweeting your posts, and keep the conversation going!
9) Strengthens Branding
Branding via a blog is easier and less expensive than tv ads, radio ads, newspaper ads, and listings in the phone book. You can reach more people with a business blog than you can with traditional forms of advertising if you take the time to make your blog amazing.