Law Firm Marketing Services That Actually Work
With 30 years of legal marketing experience, we know what it takes to attract high-value clients and help law firms generate millions in new business.
Your Law Firm Deserves to
Stand Out
From solo practices to national firms, our process helps lawyers rise above the competition through authentic trust and authority. When potential clients search for legal help, your firm will be the obvious choice.
SEO & PPC for Attorneys
Our modern SEO and Paid Search strategies are based on 30 years of real results. We deploy the perfect combination of law firm SEO and legal PPC strategies that consistently drive qualified leads to your site.
Social Media for Lawyers
From organic social media marketing to paid social, our creative team will help you build authority and awareness where your prospects spend the most time online.
Content Marketing for Law Firms
From blog writing, eBooks, podcasts, videos, infographics, social graphics, marketing automation workflows, webinars, and printed books, we are passionate about creating high-quality content that drives conversions.
Law Firm Web Design Design & Development
We’ve been building websites since 1995. We win awards because our designs deliver real results for our clients.
About Us and Our Award-Winning Legal Marketing Agency
We’ve been helping businesses grow for the last three decades. Now we’re focusing on what we do best: helping law firms attract more business and build stronger practices.
We’re a Google Ads and Google Analytics certified partner, HubSpot certified partner, CRO-certified by Market Motive, and we’ve been invited to Google’s headquarters four years in a row (on their dime).
Check out our story and how we got started.
Digital Marketing Since 1995
See How Companies Just Like Yours are Growing with McDougall Interactive
Stephen Immerman
Art college puts students on waiting list
Art college puts students on waiting list1,454% increase in top 50 Google results
“In working with McDougall Interactive, the results were really remarkable. … Those results have allowed us to reach many, many more students across the country that we never would have had the opportunity to be in front of.”
Stephen D. Immerman, Ed.D.
Montserrat College of Art
Jennifer LaFrance
Local bank gets thousands of new customers nationwide
Local bank gets thousands of new customers nationwideCreates the second best online only bank in the country
“I wanted to let you know that I am thrilled with the design of Bank5 Connect. You and your team did a fantastic job on a tight time schedule. I couldn’t be happier with the results.”
Jennifer LaFrance
BankFive’s First Vice President
As Seen or Featured In
We help law firms that are…
Ready to invest in proven marketing strategies that consistently generate leads.
Tired of trying to do it alone or working with agencies that don’t understand the legal industry.
Serious about being recognized as the dominant in their practice area and market.
Just looking for quick fixes or a generalist marketing agency?
Sorry, that’s not us.
Partners in Success
Working with McDougall Digital means you have a long-term partner that’s dedicated to growing with your firm for the future.
Law Firm Marketing Challenges That We Can Help Solve
Strategy & Positioning
- “We need help organizing tactics into a streamlined system.”
- “We need to differentiate our firm from dozens of competitors.”
- “We want to be seen as the go-to experts in our practice area.”
Traffic & Lead Generation
- “Potential clients can’t find us online.”
- “Our website isn’t getting enough traffic.”
- “We don’t have a marketing system that consistently generates leads.”
Conversion & Client Development
- “Our site gets traffic but not enough leads.”
- “We need better systems for retaining clients.”
- “We need help setting up a CRM system and automation tools.”
Learn more about our Legal Marketing Processes
Investment Levels for Law Firms of All Sizes
We offer a variety of service arrangements to align with your budget and goals.
Comprehensive Law Firm Marketing Partnership
Our full-service legal marketing package includes a detailed blueprint customized to your firm’s needs. Starting at a few thousand dollars per month, this includes any combination of SEO, paid search, content marketing, podcasting, and conversion optimization with month-to-month contracts or year-round engagements.
Highly Targeted Legal Marketing Projects
If you just want some small yet powerful projects to get the ball rolling, we can help with that as well. We offer technical audits, content audits, competitor analysis, and topical authority strategies. These are billed per project.
Free E-Book
Position yourself as an expert and be seen as the ‘big dog’ in your niche
To really win over Google and your clients with digital marketing, you need to establish yourself as a thought leader. Be someone who clients will trust to make things happen. Our digital marketing programs are designed to establish you and your brand as the only game in town.
Our Legal Marketing Philosophy
Successful law firm marketing is all about blending your SEO, PPC, content marketing, and authority marketing in a way that every campaign complements another.
Who We Work With
We specialize in marketing for law firms across any practice type, including: personal injury, employment law, social security disability, immigration, criminal defense, estate & probate, bankruptcy, and general legal practices.
Latest Articles
We blog on multiple sites because we obsessively think about SEO, conversion optimization, and content marketing:
Are law firm SEO agencies worth it?
Yes, working with a legal SEO agency is one of the most effective ways to drive organic traffic to your website over time. Unlike paid ads and PPC campaigns (which can drive instant results), investing in search engine optimization helps law firms attract sustainable leads over the long run. Law firm SEO agencies have the experience, skills, and SEO strategies that you need to achieve those goals.
How long have you been providing SEO services for attorneys?
McDougall Digital has been providing SEO services since 1996 and web design since 1995. As a pioneer in the SEO industry, we’ve been helping law firms nationwide grow organically for nearly three decades.
What types of legal SEO services does your law firm marketing agency provide?
We provide all types of law firm SEO services, including on-page SEO, technical SEO, link building, local SEO, content marketing, SEO strategy, keyword analysis, content creation, SEO competitor analysis, and more. We’ll also help align your SEO strategy with PPC campaigns and branding initiatives for a more holistic approach to digital marketing.
Why hire a legal marketing agency?
Hiring a law firm marketing agency can help your practice attract more clients. We’ll create a local SEO strategy that’s highly personalized to your practice, helping to position your firm as a trusted and authoritative source for local searches. With 30 years of experience providing SEO services for lawyers, our team knows what it takes to rank in this industry.
How do you find the best law firm marketing agency?
To find the best marketing agency for your law firm, you should narrow your focus to law firm marketing agencies with a proven track record in digital marketing for lawyers. Make sure they provide a wide range of SEO services for lawyers, and see if they have success stories from other law firms in your practice area.
What’s the difference between lawyer SEO and local SEO for law firms?
Law firm SEO focuses on your website’s visibility on a national or global scale, whereas local SEO for law firms enhances your practice’s visibility for local searches. So if someone lives in Boston and searches for a “personal injury lawyer” or “SSDI attorney near me,” then law firms with a local SEO strategy in Massachusetts will have the top results.
How much does SEO cost for lawyers?
The cost of SEO for law firms depends on the legal SEO agency you choose and the types of lawyer marketing services you need. A one-time SEO audit could start around $1,500 per month, but ongoing law firm SEO services can range anywhere from $3,500 to $10,000 or upwards of $20,000 per month. Most attorney SEO services are highly customized to your firm’s needs, and McDougall Digital can typically accommodate any reasonable budget.
Do you provide legal marketing services for specific practices?
We’re well-versed in providing law firm marketing services across all practice areas. But we specialize in personal injury attorney SEO, general law firm marketing, employment law digital marketing services, technical SEO for criminal defense lawyers, PPC marketing for personal injury law firms, content marketing for personal injury lawyers, and much more.
Do you offer a free SEO audit for lawyers?
Contact McDougall Digital to get a free SEO audit and website analysis for your law firm. The free SEO audit is limited compared to the comprehensive paid version, but it’s a good starting point to get the ball rolling for your legal practice. If you’re not ready to commit to a free SEO audit, you can start with a free 15-minute consultation.
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
