Internet Marketing SWOT Analysis

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. It is usually used to examine the business as a whole for viability as an enterprise, but it can also be used to improve your web marketing. At the very least, writing down a few quick thoughts on each aspect of the SWOT analysis can generate ideas and identify problems to get you on the right track.

S (Strengths): What do you have online that others don’t?

W (Weaknesses): What are your weakest points in your Internet marketing strategy?

O (Opportunities): What opportunities can you capitalize on that could put your site ahead of competitors?

T (Threats): What does a competitor’s Internet marketing have that you don’t?

How do you think you can use these answers going forward?

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