RSS (most commonly expanded as Really Simple Syndication) is a way to publish frequently updated content such as blog entries, news headlines, audio, and video so users can get it delivered to them through a feed reader rather than having to visit your website to see when new stuff comes out. RSS feeds can be read using software called “RSS readers,” “feed readers,” or “aggregators.”
PRESSfeed (press-feed.com) is a service specifically for PR and is one way to let people get feeds of your news content without having to visit your website. PRESSfeed’s philosophy is that having a place on your website where journalists, bloggers, and consumers can find and share your social media content is a critical step in your social media and SEO strategy. Your newsroom should be partly a social media newsroom, and not a dull list of press releases.
Posting news on your website, tagging it, and distributing it in an RSS feed that lets others tag and share it on sites like Delicious (a social bookmarking site) spreads your content to key influencers who may be inspired to comment on it and share it.
If you haven’t tried RSS to get the news for yourself, see how it works here: nytimes.com/services/xml/rss/index.html
How do you feel about RSS?