Keywords matter as much on your blog as they do on your business’ website, but when you’re posting to your blog—as opposed to writing website content—you also need to think about where keywords need to appear for maximum blog SEO.
Blog Keyword Checklist
Here’s a blog keyword checklist to keep in mind as you design and post to your blog:
- Keywords in text, especially the first paragraph
- Keywords that interlink the blog to other posts and to your main site
- Keywords in post and page titles
- Keywords in the URL of each page and post on the blog
- Keywords in outbound links
- Keywords in bold tags
- Keywords in heading tags
- Keywords in image alt tags
- Keywords in meta description tags
- Keywords (sparingly) in blog tags
- Vary the keywords so you don’t overdo the same ones over and over
If it seems like a lot to remember, consider that many of the blogging platforms you can install in your website have keyword prompts (i.e., the WordPress All In One SEO Pack). Eventually, keyword optimization will become second nature.
At the same time, your business blog will lose credibility among your readers if you load up every post with so many keywords that it reads like spam or gibberish. Finding the best balance between compelling copy and copy that’s attractive to search engines isn’t always easy, but if you find writing keyword-rich copy difficult, err on the side of great content. The better the content you have, the easier it will be for the search engines to figure out that you’re an authority and should rank well.