Writing blog copy

Consistently Quality Blog Copy Is Within Your Grasp! Here are Our 5 Tips to Pulling It Off.

writing blog copy

Business blogging can be intimidating. Sure, we get it. Sometimes when we have to sit down and write for clients, we get the jitters, too. What if we don’t product quality blog copy today? What if no one comments? And so on. Of course, like we said we’re writing for clients, so our number one strategy is usually to just buckle down and work, even if it means we’re revising later. We do, too, revising and revisiting topics as necessary because we want to make our clients’ business blogs as perfect as they can be. Then again, we’re getting paid for our writing directly. When you’re writing a business blog and YOU are the business, the payoff for blogging isn’t as clear. Which is yet another reason so many business owners shy away from committing to writing a business blog.

But today I am here to tell you that you shouldn’t be intimidated! You shouldn’t worry about comments or the fact that your initial efforts don’t seem to be attracting any attention. And when writing a business blog, you absolutely shouldn’t be looking for a 1:1 ratio between effort and payoff. Blogging is almost always first and foremost a labor of love. You should be writing a business blog to inform and educate and entertain – when you write because you’re passionate about what you do, the attention will always follow. That’s the problem, though, isn’t it. Writing. I’d say we can’t all be natural born writers, but the reality is that very few writers are. Writing is just like anything else: Practice makes perfect.

5 Tips to Writing a Business Blog

With that in mind, here are 5 tips that will help you produce consistent quality copy when you’re writing a business blog:

1) Editorial Calendar

An editorial calendar is a must, regardless of your business blog’s subject matter. Your editorial calendar is simply a list of topics that you will cover, organized by date. For example, you might post about Blue Widgets on Monday the 12th, the idiosyncrasies of your industry on Wednesday the 14th, and a how-to video about using widgets on Friday the 16th. Plan your post topics a month or so in advance, and you’ll never be without something to write.

2) What to Write

Decide when you’re going write a business blog. Are you planning on posting three times a week, maybe Mon., Wed., and Fri.? Decide whether you will sit down and bang them all out on Sunday afternoon, or whether you’ll write each post in the a.m. of the days they are scheduled to go live. Treat business blogging like another workday to-do and insert it into your schedule.

3) Blogger Outreach

Use guest bloggers! There are sites that will provide you with free or close to free content written by others, but if your industry is quite specific or technical, you may not find the kind of content you’re looking for. We recommend asking employees if they’d like to blog about their areas of specialization or interest or simply assigning blog writing to the most qualified employee.

4) Picking a Niche

Write about what you know. A business blog should be focused on your industry, but blogging is easiest when you feel like you’re in firm ground with regard to your subject matter. If you’re enthusiastic about the topics you’re writing about, your readers will sense your enthusiasm and respond in kind.

5) Blog Content

Decide on five or so types of posts you will focus on when writing a business blog. Maybe you’ll do how-tos, photo posts, Q&As, Top 5 lists, and interviews with clients. It doesn’t matter what types of posts you focus on, the point is having a framework within which you’re writing will make it a lot easier to come up with post ideas in the long term.

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