Here are 26 content development categories to help you think of ideas on what you could do next for your content marketing campaign.
1) Individual service pages
A page for each individual product and service.
2) Curated content
Curated blog posts—reviews and analysis of other people’s posts.
3) Detail orientated blog posts
Deep, original blog posts that showcase your expertise and thought leadership.
4) Video blog posts
Video blogs (expert interviews, “how to,” FAQ videos, etc.) with transcriptions.
5) Viral videos
Viral videos (videos that you create with the goal of getting them highly shared).
Podcasts with transcribed text.
7) Using lists
People love reading lists, you’re reading one right now!
Get reviews of your products to increase the amount of content on the page for SEO reasons and to help increase sales.
9) White papers
Create white papers that your customers or clients can read.
10) “How to” blog posts
Produce “how to” articles that help your customers or clients out.
11) Create a FAQ
Frequently asked questions (FAQs) are incredibly helpful to any readers and decrease buyer’s hesitation.
12) Case studies
Case studies are enjoyed by readers and often linked to by other websites.
Testimonials and video testimonials help increase sales by creating more trust with viewers.
14) Email newsletter
Have an email newsletters that readers can subscribe to.
Create a widget such as an interactive vacation planner or mortgage calculator.
Create an ebook, and if possible fit into the buying process of your business.
Infographics are frequently shared through social media websites and they can also be picked up by bloggers for backlinks as well.
18) SlideShare presentations
Slideshare along with many of slideshow sharing websites are a great idea for creating backlinks and recieving referral traffic.
Ebrochures can be picked up socially to drive more business.
20) Business related statistics slideshow
Slideshows based on statistics in your industry.
21) Sharing business history
Historical information about your company or your industry.
Host or be apart of a webinar.
Do you have a business wiki or apart of a wiki related to your business?
24) Online training
Offer online training (either free or a small fee) to clients or potential clients.
25) Press releases
Press releases are a big trust signal to Google along with the idea that it can generate more backlinks to the press release and in return power up your website.
26) Local pages
Create local content such as city/town pages. A great tactic is to take one piece of content that you worked hard to create, such as a white paper, and repurpose it into video, infographics, and slideshow formats. That way you get a lot more mileage out of each chunk of original content.