13 Ideas for Developing Content That Can Be Repurposed on Social Media
Producing content takes a lot of hard work. In addition to being time-consuming, it can also be expensive.
To maximize your efforts, you should always be looking for ways to repurpose content. With just an extra few minutes, you can get high-quality social media posts from other types of content that you’ve created (even ones that weren’t originally intended for social media.
This type of content marketing often kills two birds with one stone by making you more of a trusted author and generating links.
13 Types of Content That Can Be Repurposed on Social Media
To get you started, here are 13 ideas for developing content that can be used to leverage social media sites.
Each of these types of content has a channel it can be pushed to. Videos go on YouTube; podcasts can get you on Spotify; white papers can go on SlideShare; photos get posted on Flickr, Instagram, and Pinterest; and everything can be shared on Facebook, Twitter, and LinkedIn. Your blog grows its authority. Your amazing content might even just become a sensation on Reddit.
#1 – Blog Images
You should already be utilizing high-quality images in your blog post. If you’re using unique photos that you took yourself, marked up screenshots, or anything of real value, you can post those images on social media. Just make sure they add value (don’t use stock photos).
#2 – Podcast Clips
Take a quick 30-second clip from your latest podcast interview and share it on social media. As a matter of fact, you could even create upwards of ten different 30-second clips from a single podcast episode and have plenty of material to share over the coming weeks. Just make sure you break it up by posting other types of content along the way. Nobody wants to see an Instagram or Twitter feed that’s just lined with nothing but clips from one episode.
#3 – How To Videos
Teaching someone how to do something? Share it on social media. I recommend making these videos short and sweet (which can require some good editing skills). Longer videos are ok for YouTube. But keep it short everywhere else.
#4 – “Viral” Potential
Anything you’re producing that has the potential to get lots of shares should be put on social media. Chances of going viral are slim, and make sure you’re only posting stuff that aligns with your brand image. But if it has an opportunity to pick up steam, give it a try!
#5 – Ebooks
Ebooks and whitepapers may sound too boring for conventional social media. But you can put pieces of them on slideshare for free and even share some interesting pages on other social channels. To help draw users to your ebook, make sure you have a great cover image that’s eye-catching when you’re promoting it on social platforms. These can perform well as Facebook Ads. too.
#6 – Infographics
Who doesn’t love a good infographic? If you’re producing any type of propriety research or unique study in-house, put it into some type of graphic and share it on social media. Depending on the study, this has some viral potential.
#7 – Presentations
Instagram now lets you add up to ten images in a single post. That sounds like a great opportunity to share a presentation-style post.
#8 – Top Lists
Top 10, Top 13, etc… share these anywhere. People love lists. That’s why the blog post you’re currently reading is in the form of a list!
#9 – Product Tutorials
If you have a physical or digital product, I’m sure you have some type of knowledge base or help resource on your website with demonstrations. This type of content is perfect for social media.
#10 – White Papers
For a white paper, you’ll want to think more “executive summary” for your social media content. Just dress things up a bit so they look visually appealing, and share with your followers.
#11 – FAQs Answered
This can come directly from your FAQs page, or from actual questions you commonly get from customers.
#12 – Thought Leadership “Hot Takes”
I’m a big fan of this, particularly for blogging. It’s one of the best ways to build authority in your niche. You can put some of your hottest or most controversial takes from blogs and share them on LinkedIn. Just be prepared to back up your thoughts and don’t be controversial just for the sake of getting attention.
#13 – Statistics
Take statistics from white paper research, podcast interviews, blogs, newsletters and anywhere else you’re sharing them, and put them on social media. In this instance, go for the real head-turning and jaw-dropping stats. Save the boring ones for longer form content.
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