Viral video marketing

Viral Video Secrets #2: Most Viral Videos Have Help

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If you haven’t been living under a rock for the past 10 years, chances are you’ve heard of YouTube. In fact, you’ve most likely watched a “viral video” yourself. Whether it’s Sneezing Baby Panda, Charlie Bit Me, or Miss Teen South Carolina, we’ve all fallen victim to the occasional pointless video that nobody can stop watching. But have you ever found yourself wondering how in the world these videos got over 300 million views?

Here’s how: They have help.

Although we may all be living under the illusion that amidst 65,000 video uploads a day, more than 100 million people decided to watch a 30 second clip of a sneezing baby panda of their own free will, this just isn’t the case. The truth is, no matter how great your video is, no one will find it without help. Although we’ll be outlining some strategies you can use to put your video in front of more eyeballs, truly “viral” videos don’t achieve their status without the help of companies like McDougall Interactive.

Viral Video Secrets #1

Image: tangi_bertin

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