31+ YouTube Statistics For Video Marketers in 2025

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YouTube has gone through some significant transformations over the years. What initially started as a simple video hosting platform has grown to become one of the world’s largest search engines.

It’s a place for content creators to grow their audiences and for businesses to reach consumers in every corner of the globe. With 91% of businesses relying on video as a marketing tool, it’s tough to understate YouTube’s role in this initiative. 

Whether you’re starting a new YouTube channel from scratch or you’re looking for ways to scale your video marketing strategy, this guide is for you. I’ve curated the ultimate list of YouTube statistics and trends across every essential category. 

General YouTube Statistics

1. YouTube has 2.5 billion users worldwide

According to a recent study by Statista, more than 2.5+ billion people accessed YouTube’s video content in 2024. That’s roughly 32% of the global population and 50% of internet users in the world. 

2. 500 hours of video is uploaded to YouTube every minute

Active users on YouTube upload 500 hours of content every minute. This research comes directly from YouTube. That translates to a whopping 720,000 hours of video uploaded per day.

3. 26.7 million users subscribe to YouTube Premium

YouTube Premium is a way for users to consume content without paying for advertisements. There were roughly 20 million users who subscribed to this service back in 2020, and it’s projected that 28 million people will subscribe by the end of this year. 

4. YouTube is the second-largest search engine on the planet

Second only to Google, YouTube is the second-largest search engine in the world. This is fitting since Google is YouTube’s parent company. YouTube generates more search queries than Yahoo, Bing, and AOL combined.

5. YouTube is the world’s largest video hosting platform

YouTube controls 75.55% of the video hosting market share industry worldwide. Vimeo is second on this list, with an 18.87% market share. Only two other platforms in the top ten have over 1% market share in this space. 

YouTube Usage Statistics

6. YouTube users consume about one billion hours of video content per day

These hours are cumulatively spent watching about five billion different videos, 

7. Over 70% of users watch YouTube from mobile devices

YouTube also accounts for 25% total of mobile website traffic worldwide. The average session viewing session from a mobile device is longer than 45 minutes. 

8. The average person spends 14 minutes and 21 seconds per day on YouTube

While sessions are longer on mobile devices, the average user spends just over 14 minutes per day consuming video content on YouTube. These users visit about ten different pages each day.

9. 122 million people per day use YouTube

YouTube has over 120 million daily active users. This figure illustrates how YouTube has become part of our daily lives for so many individuals. 

10. 33% of users watched a tutorial on YouTube this week

About one-third of all YouTube users watch at least one how-to video or tutorial on YouTube each week. It’s an important statistic because it shows how the platform can be used for educational purposes instead of just purely for entertainment. 

YouTube Users and Demographics Statistics

11. 81% of adults in the United States use YouTube

Younger adults in the US are more likely to use YouTube. 95% of US adults between ages 18 and 49 use YouTube. 49% of US adults over the age of 65 also use the platform. 

12. 54% of YouTube users are male

Men slightly edge-out women in terms of overall users on the platform. With that said, it’s still a fairly even split. Men represented 56% of users back in 2020, so we’ve seen a shift closer to 50/50 in the past two years. 

13. YouTube is available in 80 languages across 100+ countries

Of these countries, India is the largest in terms of YouTube audience size. 

14. 79% of YouTube users are also Facebook users

There is a significant overlap between YouTube users and Facebook users. This is a crucial stat for marketers because it helps you better understand how your audiences spend time online. 77% and 72% of YouTube users also use Instagram and WhatsApp, respectively, 

15. 74% of sports fans watch YouTube content

According to Google, 74% of sports fans watch YouTube videos multiple times per week. As a result, it’s expected that digital viewership for live sports on YouTube will eclipse 90 million users by 2025. This is on the heels of the NFL announcing an agreement with YouTube TV for NFL Sunday Ticket. 

16. 80% of parents say their children watch YouTube

In the United States, eight of ten parents surveyed say that their children watch YouTube videos. The children represented in the survey were ages 11 or under. 

17. YouTube users are more likely to have a college education

According to Google, YouTube users are more likely to have a college degree compared to the general population. It’s also worth noting that 86% of YouTube viewers in the United States say they use YouTube to learn new things. An additional 80% of students who plan to attend an online university said that watching a video helped influence their decision. 

YouTube Advertising Statistics

18. 70% of people purchased something after seeing the brand on YouTube

YouTube is a powerful advertising channel. It gives brands the ability to target specific users based on interests, location, viewing history, and demographics. With several different types of ads for brands to choose from, there are so many ways to get your products in services in front of the right audiences. 

19. Ads focused on intent have a 100% greater impact on purchases

Compared to demographics alone, ads that focus on intent have a 100% greater chance of leading to purchases. Viewers are also less likely to skip these ads, and they get more views than other types of ads on YouTube.

20. Apple leads ad spending on YouTube in the US

Apple spent more than $237 million advertising on YouTube in 12 months. Disney came in at the number two spot on this list, spending over $177 million on ads during the same period. 

21. 29% of YouTube advertisers say pre-roll skippable ads are most effective

In a recent survey of video marketers, respondents named pre-roll skippable ads as the most effective way to reach audiences and drive results. This compares to just the 7% that said non-skippable ads were the most effective for their business.  

22. YouTube generates over $29 billion in ad revenue

YouTube generates more than $29 billion in advertising revenue. This accounted for about 11.35% of Google’s total annual revenue for the same year. 

YouTube Video Marketing Statistics

24. 80% of shoppers use videos for purchasing decisions

According to research from Google, 80% of people who watched videos related to a planned purchase say the video was watched at the very beginning of the shopping process. So when someone wants to buy something, one of the first things they’ll do is watch a video about it. 

24. 91% of businesses use video as a marketing tool

Nearly every business across every industry relies on video, in one form or another, as a marketing tool. That’s why YouTube has become such a powerful source for marketers. Once content is uploaded to YouTube, it can easily be re-distributed on other online channels. 

25. 91% of consumers want to see more videos from brands

Consumers use video content to learn more about brands, products, and services. As a result, the demand for branded video content has skyrocketed, with 91% of consumers saying they want brands to release more videos. 

26. 92% of marketers say video marketing is profitable

If you’re deciding whether or not you should invest in video marketing, this stat is for you. 92% of video marketers say they’re getting a good ROI from this strategy. This is up from 78% of video marketers who had the same response five years ago. 

27. Video marketers benefit from 66% more qualified leads annually

Brands using video marketing as a tool get 66% more qualified leads each year compared to those who don’t. The same study from OptinMonster also found that video marketers benefit from a 54% lift in brand awareness. 

YouTube Channel Statistics

28. There are 51 million YouTube channels

This number is constantly growing. As more brands and content creators turn to YouTube to reach their audiences and share video content, I expect to see this number continue to rise in the coming years. In fact, it’s up 36% in just the past year. 

29. The world’s most popular YouTube channel has 238 million subscribers

T-Series is the world’s most popular YouTube channel, with 238 million channel subscribers. This is a record label and movie studio based in India. Here are the top ten most popular YouTube channels based on subscriber count:

  • T-Series – 238 million
  • Cocomelon – 155 million
  • Sony Entertainment Television India – 153 million
  • MrBeast – 137 million
  • PewDiePie – 111 million
  • Kids Diana Show – 109 million
  • Like Nastya – 105 million
  • Vlad and Niki – 94.9 million
  • WWE – 93.8 million
  • Zoe Music Company – 93.5 million

30. MrBeast is YouTube’s top earner with $54 million

YouTuber, MrBeast (real name Jimmy Donaldson), earned over $54 million in revenue through YouTube last year. This puts him first on the list of YouTube’s top earners. Jake Paul ranked second on this list, with an estimated $46 million in annual earnings. 

31. Baby Shark Dance is the most-watched YouTube video of all time

With over 12 billion views and counting, Baby Shark Dance is the most-watched YouTube video of all time. This is an animal song for kids uploaded by the Pinkfong Songs for Children YouTube channel. The Despacito music video by Luis Fonsi is the second most-watched video of all time. This video has over 8.1 billion views worldwide. 

Final Thoughts

It’s no secret that producing and disturbing video must be part of your overall marketing strategy. Whether you’re a content creator or a business, YouTube is the obvious place to start.

Once your content is on YouTube, it has a greater chance of being exposed to wider audiences. YouTube is the world’s second-largest search engine, and YouTube videos can appear in Google’s SERPs as well. It’s also easy to repurpose YouTube videos on your website and other distribution channels. 

I hope you found this list of YouTube statistics helpful for your video marketing journey.

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