Podcast Marketing for Lawyers in 2026

SEO and PPC are typically the most popular digital marketing methods for law firms, and rightfully so. Both have proven track records and allow for maximum exposure, particularly for generating local leads.

But podcasting has some unique upsides that lawyers often overlook.

It’s a lesser-known law firm marketing strategy that I’ve personally seen work wonders for my clients. And it’s easier (and cheaper) than you might realize.

Why Lawyers Should Leverage Podcast Marketing

Podcasting opens doors for lawyers that other marketing channels simply don’t offer, at least not in the same way. But what truly makes lawyer podcasts so great is that they can simultaneously amplify your other marketing efforts.

When combined, the benefits are tough to ignore.

• Establish yourself as a thought leader in your practice specialty.
• Added SEO benefits across traditional search, AIO, and YouTube.
• Differentiate your practice from the crowd in a highly competitive space. 
• Generate higher quality leads from people who are clearly informed on what you offer.
• Connect with other lawyers for networking purposes and referrals.
• Get new opportunities for speaking engagements and other personal branding initiatives.

As a lawyer interested in podcasting, you need to look at the bigger picture here. This is where a lot of attorneys make the wrong assumptions that lead to them passing on this strategy.

Let’s say you’re running a small personal injury practice that’s only licensed in one state, and 80% of your clients come from a single metro area. You may not think it’s valuable if your podcast is heard by listeners living across the country who have zero chance of becoming a client. 

And while it’s true that only a small percentage of those listeners may ultimately book a consultation, you can’t ignore the other positive impacts that your podcast can lead to.

It’s part of your holistic approach to building your law firm’s authority, which will 100% help boost your chances of being seen when someone locally is searching for legal services that you offer.

Advantages of Podcast Marketing Compared to Other Law Firm Marketing Strategies

Podcasts offer significant benefits for lawyers when compared directly to SEO, paid advertising, social media marketing, and even traditional marketing like billboards, radio, and newspaper ads.

Podcasting is Cheaper Than You Think

You don’t need to invest tens of thousands of dollars to start a legal podcast. In fact, most lawyers can get started with as little as $1,000 to $2,500.

Depending on your practice area, that could be the same price as a few clicks or a couple of blog posts. 

And you don’t need a fancy studio, either. Modern podcasting equipment makes it easy to record episodes from your home or office. 

It’s Easy to Create Podcasts

Most lawyers aren’t always natural marketing experts. But they all have extensive legal knowledge, and that’s really all it takes to be good on a podcast.

That’s because podcasting is just talking.

You already know about the subject based on your first-hand experience. Now you just need to articulate your knowledge in plain English. 

I know plenty of lawyers who hate writing blogs because they have to sit down and write for upwards of five hours, which just doesn’t come naturally to them. But with a podcast, you can just literally sit and talk for 30 minutes, and you’re done. 

It’s a Hedge Against SEO

While your law firm’s podcasts can definitely help supercharge your SEO efforts, they can also serve as a small hedge to traditional search. 

How? Because you’re not instantly exposed to millions of potential listeners on completely different platforms. 

• People can find you on Apple Podcasts and Spotify.
• You can show up in video search results on YouTube.
• Natural language in podcasts is voice search-friendly.
• Conversational aspects of episodes align perfectly with AI engines like Perplexity, Claude, ChatGPT, and Gemini. 

So as we slowly but surely see more people seeking legal advice through other means, methods, and platforms, you put your law firm in a position to show up in those results. 

You Can Easily Repurpose Content Elsewhere

A single podcast episode can quickly become a content machine across all of your marketing channels:

• Add transcripts of episodes to your website as SEO-friendly blog posts.
• Publish video versions of legal podcasts to your YouTube channel.
• Clip snippets of episodes to share on social media.
• Turn themes from podcasts into newsletter material for email subscribers.
• Create a repository of video FAQs to share on your website.

I’m not joking when I say that you can easily get 15-20 different pieces of content from one episode. And you’re still getting the episode itself, which can be available indefinitely across all of the most popular podcast platforms. 

The Quickest and Easiest Way for Lawyers to Get Started 

If you’re interested in podcast marketing but not fully committed to starting your own show just yet, here’s the best way to get started: Be a guest on another podcast.

Hosts are constantly looking for guests, so it should be relatively easy to get booked as a podcast guest. 

It doesn’t have to even be a legal-specific podcast. There are plenty of different ways to incorporate a lawyer’s opinion and legal expertise into all kinds of episodes. 

A couple of months ago I heard a prominent New York divorce lawyer (James Sexton) as a guest on Jay Shetty’s podcast, which is about mental health. The attorney made for a great interview because he brought decades of first-hand experience about reasons why marriages end. And while he threw in some snippets about the law itself (like everyone technically has a prenuptial agreement, and if you don’t create your own, the state’s law is your default), it was mostly casual conversation. 

Aside from showing up and potentially reviewing a list of prepared questions from the host, it takes practically zero effort to be a podcast guest. 

Best of all, you’ll be heard by a completely new audience that already follows a particular show. So it’s not like you have to build a following of listeners from scratch. That’s built-in for you.

Just remember that this isn’t about securing new leads or clients. While that’s obviously a bonus, it’s just about getting more exposure for your practice and establishing yourself as an authority figure. New clients will indirectly come later on as a result of your efforts here. 

Creating Your Own Law Firm Podcast

If you are ready to take the plunge and start your own legal podcast, here’s what you need:

• Some basic recording equipment (microphones, headphones, lights, acoustic panels, etc.)
• Podcast recording software and editing tools.
• Podcast hosting platform and distribution.
• Outlines of ideas for shows.
• A list of potential guests to invite.

Don’t overthink this too much. Instead of focusing on making everything perfect, just prioritize recording your first episode.

There’s a lot less involved with this than you realize. 

I also urge you to commit to a publishing schedule. Ideally, at least 2-3 episodes per month. You can even batch record episodes in a single sitting if it’s easier on your schedule to just get it all out of the way at once. 

How We Can Help

Podcast marketing for lawyers is one of our specialties here at McDougall Interactive. We take on 90% of the workload, so all you have to do is be available for an interview (which can be done remotely).

You’ll hop on a recorded call with us, and we’ll ask you a series of questions related to a particular legal topic in your practice area. 

All you have to do is answer the questions, and we’ll handle all the technical aspects of turning it into a podcast. We’ll also publish the audio on your website alongside a transcribed blog post for maximum visibility in the search results. 

Ready to get started? Contact us today for a free consultation.