Your company’s website is the fastest and easiest way for consumers to get information about what you do. In this digital age, it’s likely that many of your customers will be exposed to you for the first time over the internet. But just like in the old days, making a good first impression is still important. This means it’s more important than ever to make sure your website is up to snuff. Read on for tips about how to enhance your site.
1) Get a Real Address
Your website needs to have reliable, accurate contact information. Viewers of your site should know where the business is located and how they can reach you, and not just by email. If you work out of your home or have a similar privacy issue, try using a mailbox rental service like UPS. If you can list a phone number associated with your address, even better.
2) What Does Your Logo and Design Say About You?
Having a professional looking logo gives your site a lot of credibility. Even if you don’t have a huge budget, you can create a logo through a service like 99designs, where you can run contests or choose from already available logos. If you like what you get, you can even pay to make the logo yours exclusively.
Although with logo comes site design. Make sure your site is easy to navigate. People should be able to find what they are looking for when they visit you. A site map is always helpful to facilitate this.
3) Have the Required Reading
4) Don’t Neglect Those Social Media Profiles
Not using social media in this day and age is not an option. It drives a huge number of fans to your pages and generates a lot of buzz quickly and easily. And best of all, it’s free! At the bare minimum, your company should have Facebook and Twitter profiles. Be sure to link back to your website on your pages, and also have links to follow you on Facebook and Twitter on your site.
However, social media becomes problematic when you start to spread yourself too thin. Start slowly and ease your way into it. It’s always better to do one thing really well than four things half-heartedly.
5) No Press is Bad Press
Well, this isn’t entirely true. But you get the idea. Press is an important part of advertising your company. Make sure you are doing press worthy things and writing about them on your website. Link to press releases and other media information. Also, eventually you will want to devise a press kit. It’s not something you need right away, but as you build more credibility it becomes a must have.
6) Anything Worth Doing is Worth Doing Right
This is something my Grandfather always used to say, but it is very true and applies to almost any situation. Look back at your website when you have finished it and make sure you’ve really done your best work. Would you trust this site? It should give a feeling of credibility, instead of a feeling of a lazy attempt at throwing something together.