Getting Started with Email Newsletters & Email Marketing

Did you know that email newsletters have one of the highest ROI of all forms of interactive marketing? People really respond to outreach that’s opt-in, and a regular ping in the form of an email newsletter full of helpful or thought provoking information is sometimes just what a potential customer needs to morph into a loyal customer.

For those new to email marketing and email newsletters, signing up for a free trial with service like Constant Contact can be the perfect way to get your feet wet. Constant Contact, in particular, is an easy to use program with a lot of customization built right in, and you don’t have to be a web designer to make it look good.