Pinterest’s pinboards are a great way to show off how cool or interesting your brand is, engage followers, and generate leads. Here are some ideas to get you started:
Create visually charged testimonials to inspire trust.
2) Previously Printed
Turn existing, printed collateral material into pinboards.
3) Case Studies
Create visual case studies.
4) Be Visual with Your Content
Share the latest news, information, and updates in visual format.
5) Share Your Team
Create boards that show your staff/team members.
6) Give a Virtual Tour
Make a virtual tour of your business.
7) Show Off Your Trophies
Feature your awards.
8) Help Others be Creative
9) Previous Ads
Archive your advertisements.
Feature charities you work with.
14) Invite People to Your Pinboard
Inspire user-generated content.
15) Highlights From Blog-World
Add highlights from your blog.
Provide details via infographics/flowcharts.
18) Share Your Favorite Quotes
Add inspirational industry quotes.
19) Be Social
Make people aware of events/conferences.
20) Industry Tips
Share industry tips that your users would enjoy reading. Make sure it’s actionable!
21) Think About History
Archive historical information.
Feature cartoons. This used to be much more popular with websites and it has died down, but Pinterest revived it though.
Publish news, be the type of profile where if an event happens they want to see what you have to say about it.