John McDougall gives a presentation to a group of high school students at North Shore Community College on entry-level digital marketing jobs.
Posts By: John McDougall
Aki Balogh of MarketMuse talked about the MarketMuse tool, the issue of Google Hummingbird and how to develop content for today’s web in this podcast.
One of the most important things you can do to build your email marketing list is to ask for email addresses at every point of customer contact, then follow these easy guidelines for successful email marketing.
Over the years I have noticed that creating content is often a sticking point for clients. I have also noticed that there are times when one product or service could really use more attention. To help illustrate the concept of developing deeper content to achieve better engagement and sales, I have worked out a system for starting with just one area that is important to you. By biting off a small piece of work, my hope is that site owners will make a concerted effort to experiment and then use that experience to develop similar models for other areas of the business.
My Deeper Clicks Engagement System combines the stages of the buying cycle with new website content to deepen engagement, improve rankings, and encourage conversions.
Your conversion rate hinges on the Conversion Trinity: relevance of your content, your unique value proposition, and visibility of the call to action.
Conversion optimization is all about increasing the percentage of visitors that “convert” into buyers. Learn about the benefits and process.
Your website may get a bit of traffic, but that’s not enough. If you don’t work on increasing your conversion rates with conversion rate optimization, you won’t get as many leads or sales.
Paid advertising, or pay-per-click advertising, can be great at driving leads and sales, but sometimes a continual investment just doesn’t make sense. You may want a second opinion before you pull the plug, though.
PPC advertising is more than simply using Google AdWords. Check out our chart of advertising formats that you can map to your own marketing objectives.
Use Google Analytics to track different metrics from your website traffic, including how much traffic you’re getting from branded vs. non-branded phrases.