Posts By: John McDougall

How to Build an Opt-In Email List


One of the most important things you can do to build your email marketing list is to ask for email addresses at every point of customer contact, then follow these easy guidelines for successful email marketing.

Deeper Clicks Engagement System

furry red widget

Over the years I have noticed that creating content is often a sticking point for clients. I have also noticed that there are times when one product or service could really use more attention. To help illustrate the concept of developing deeper content to achieve better engagement and sales, I have worked out a system for starting with just one area that is important to you. By biting off a small piece of work, my hope is that site owners will make a concerted effort to experiment and then use that experience to develop similar models for other areas of the business.

My Deeper Clicks Engagement System combines the stages of the buying cycle with new website content to deepen engagement, improve rankings, and encourage conversions.

The Conversion Trinity

know the personas of your customers

Your conversion rate hinges on the Conversion Trinity: relevance of your content, your unique value proposition, and visibility of the call to action.

When to Stop PPC Advertising

when to stop ppc advertising

Paid advertising, or pay-per-click advertising, can be great at driving leads and sales, but sometimes a continual investment just doesn’t make sense. You may want a second opinion before you pull the plug, though.

Choose the Right PPC Tactics

PPC tactics

PPC advertising is more than simply using Google AdWords. Check out our chart of advertising formats that you can map to your own marketing objectives.