Paid Search Marketing

Is Paid Search Advertising Right For You?

Successful Internet marketing is a multifaceted strategy; doing it right means exploring a variety of tactics for generating leads or business. One element of this many-sided approach is pay per click advertising (PPC), one of McDougall Interactive’s specialties. Eighteen years in online marketing has taught us that success means putting your eggs in lots of baskets!

You can get instant results with pay per click advertising, but achieving long-term benefits takes experience and hard work. Also a blended strategy of PPC and SEO working together will improve your brand and search engine presence. In particular, Google’s AdWords offers such a wide range of advertising options at any price point, and we believe it has a solution for most every marketing & sales need. PPC is highly successful at:

  • Meeting ROI objectives for a range of budgets.
  • PPC ads can quickly identify top performing phrases for the SEO process
  • Test website conversion scenarios

Pay Per Click Services

We offer both ongoing PPC management services or in-house coaching and training and from start-up to advanced advertising needs. All projects start with a very detailed initial analysis with options customized to your needs:

  • Complete Ongoing Management & Support
  • Landing Page Design for Conversion Optimization
  • Persuasive Writing for both PPC Ads & Landing Pages
  • Advanced Campaign & Ad Optimization
  • PPC Training and Monthly Mentoring for In-House PPC Management

Benefits of McDougall Interactive PPC Services

At McDougall Interactive our extensive PPC experience and Conversion Optimization skills starts at the PPC Ad and end at the Thank You page. This total visitor experience and a 100% focus on conversions is what sets our PPC services apart. Our team of Google Adwords & Conversion Optimization Certified consultants are experts in search marketing and finding the best ROI positive keywords from extensive research and testing. Another compelling aspect is optimizing landing pages for increasing conversion rates, enhance web users’ experience, and generate greater ROI.

Don’t Forget the Landing Page Copy

Our expert content writers will craft persuasive copy that increases conversions and generates interest in your services or products. Advance web tracking allows us to further test for conversion optimization. Our talented team of writers is here to back up your brand on the landing pages and content experts will determine what offerings to use to entice prospective customers. Furthermore, if you’re unsure as to what call to actions will interest prospects, we have the resources to create articles, white papers, and ebooks that grab people’s attention and get you more leads.

McDougall Interactive is an Elite Google Partner

In 2013, we were honored to be invited to Google headquarters all expenses paid as part of the Google Elite Partner program. Here, John McDougall and our Paid Search Director Bob Rustici bask in the glow of the Google campus!