About Us

Internet Marketing built on trust and authority

Founded in 1995, McDougall Interactive is a full-service Internet marketing company that has worked on hundreds of successful website marketing campaigns.

It all started when John McDougall was working as a Media Planner in 1995 at McDougall Associates, where his father asked him to start the Internet Marketing and web design division.

After taking an online SEO class in the 1990’s (one of the first ever, around 1996), John fell head over heels in love with all things SEO and digital marketing. Here’s one of his fonder memories:

“In 1995, I would drive around with a laptop in my blue on blue Ford Bronco and show prospects the internet by dialing up on AOL. Maybe it was the crazy sound of the 56k modem but one guy called me the modern version of a snakeskin oil salesmen and said this internet thing isn’t going anywhere kid…”

Well, as we all know, the web has put on some serious big boy/girl pants and companies like Google and Apple are some of the largest in the world. Not to mention that the “internet of things” is about to send marketers on another wild ride.

Then and now

A screenshot below of the 1996 version of our ad agency site from the Way Back Machine, shows how far we have come.

McDougall Ad Agency 1996 website

1996 McDougall Associates Website

A few of our agency highlights:

  • Our award winning book, Web Marketing On All Cylinders is now a college textbook!
  • Our writing and thought leadership has been featured on sites like The Huffington Post, HubSpot, eContent Magazine, Wordtracker University, National Law Review, LinkedIn Pulse, Writers Access and more.
  • Our seminars on digital marketing have been featured in The New York Times and Google holds regular events at our office.
  • We have been featured in numerous local publications such as the Boston Globe, Boston Herald, North Shore Magazine, Salem Evening News and more.
  • We are a HubSpot Partner / Value-added reseller (HubSpot also wrote a chapter in our book)
  • Google Adwords and Analytics certified
  • Conversion optimization certified by industry leader Market Motive
  • Multiple authors on staff
  • Creative videos including a viral one with 12 million views
  • Our newest blog and focus on thought leadership is at authoritymarketing.com

Mini case study highlights:

  • We won the best of show at the 2014 New England Financial Marketing Awards – and best for deposits in the 2015 NEFMA awards for driving tens of millions of dollars in deposits to an online only bank we designed and marketed for Bank5Connect. It has now been designated the second best online only bank and we did all the design and marketing.
  • We made over 15 million dollars in two years for a mesothelioma attorney using a combination of content marketing and Google Ads.
  • We generated 500k in additional revenue – in just six months – for a golf e-tailer, using conversion rate optimization and A/B testing.
  • B2B and professional services marketing success stories for companies like Koch Membranes, Arrow and Phillips Medical.
  • B2C case studies like getting a company ranked so well for “hearing aids” (#1) and related terms that they got bought out by a competitor (Hearing Planet), as well as ranking #3 in Google for “golf clubs”, for Rock Bottom Golf, which got us featured on Internet Retailer.

Our book:

A college text book and IPPY gold award winner.

ippy award seal


We can frequently be found debating geek SEO stuff like how to write 301 redirects around the popcorn machine that Google mailed us, for the seminars it holds at our offices.

Google Popcorn Maker


Leveraging thought leadership

We believe the key to great online marketing is done by leveraging your people and thought leaders, as well as connecting with industry influencers. So, we’re pretty much goo-goo for ga-ga when it comes to thought leadership building and we hope you will check out our new blog on Authority Marketing – as we experiment with improving our own national search and social status.

Check out some of our blog posts:

Digital Marketing based in Massachusetts

McDougall Interactive is based in Danvers, Massachusetts and employs a talented lineup of digital marketing experts, including search engine optimization, paid search, social media, and pay-per-click (PPC) specialists; published writers and prolific bloggers; and dedicated link builders. We work in concert to help your business generate more leads and sales by increasing both inquiries and conversions.

Our agency level background in traditional web design and development means we are at our best when handling integrative marketing campaigns, designed to attract not only search engines, but people.

Our team of experts

Learn more about our team here

A Multifaceted Approach to Internet Marketing

At McDougall Interactive, we believe that it takes a persuasive online presence to succeed in business, which is why our internet marketing campaigns can include, among other strategies:

We’re an Elite Google Partner

In 2012, 2013, and 2014, we were honored to be invited to Google headquarters – all expenses paid. Only 110 other agencies in the USA got this honor each year and likely only a handful got it three years in a row. John McDougall, our founder couldn’t resist but to try the Google bikes to see if it would somehow help our search ranks!!

john mcdougall on google bike

And here is John and our paid search director Bob Rustici taking the obligatory pic in front of the Google logo.

John and Bob at Google

Work with us

If you like what you see, give us a call at 978-750-8000 or email us and we would be more than happy to hear what keeps you up at night and help solve your marketing problems.

Internet Marketing Jobs

In addition to consulting with schools on their web marketing coursework and speaking to students – which we love to do – we also welcome job inquiries.

If you have a “very specific set of skills,” send along your resume and or check out our article on How to learn digital marketing and get entry-level marketing jobs.